The Oxford Dictionary has named an emoji as the official word of the year, revealing a major shift in consumer behavior towards mobile and visual communication, which is likely to incite more marketers to incorporate imagery in their messaging.
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","iv":"c64dc590450e8720cae49c4bc1482344","s":"f05060df348718d0"}