Emotion-based research: Measuring consumer love for luxury brands
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"9ec379edbfb13d25756a05dbcbe2ef31","s":"856f5fe10515ad66"}
Steve Markov is president and managing director of Coherency