Emotion-based research: Measuring consumer love for luxury brands
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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pLM6PBUt\/mgaYwG+4fClRY9\/4aBhwPFrMLedTKRnIPba3thVzf88R2rXKtWIYjFHo5rUhqAIX7lxkF8ndpWVs3+zZnXkbVRkqtKndSbw2Uf\/ymV\/fBsCpvsQvYfkGrWE3Ckv0zmB3UOwPKDu0oU782LA7ji0k6HIH5HQ50VdYzBz2oa0ZoYmaKf4lv005TFoOyl9RoqeyMZDhTJR\/ucP9HCqyDrX\/Iqs1SDhjASmiQK8GHondhSMUvOS0n9rlcp1oaF7EeSXTtYIZ9NB9PhqZ1iVHwbwytHCyWS5m7M\/il+URVHVE2rJ57lleG4swcnAMNvM26jQX0AfU6SRPupCiMBi1T5v8AB8UzPMF2C5r0nlquVXLm+p24z7j46FYXKkpOp0tp6qaj85qwL1PhIXKwmRrZ2dD2dRp7DOCqEhMyHb5XxeMLney84oXMqQm64Sq+d0tWnwKrY6TuHPtl\/CKGyTHJxwcu2FE+tb46k5MIwMl09sNOaPtxUjsOhQ9EEgJO6ndYaBjOpeZRQO\/EBQLg6J1Jxo7Yk4yjsTArjr03FL1YBPa596xGuGY6D9htEC9GzaUu0SfONAiPZ\/TomPBTOdNnsQtYv5N9VCtb+F3q+N4EWrE0Q\/7cnQ97gxckaSN3Lc5P5S95KnhdWqn8arHTqRML19Hyvl\/iFUOD9QUjBrLDpsowVv3SxzG26JbShIu2ufqbiFa0ZE5R3LRGqA2dmAJ87gF479aQP6c802AXSRXWBo45XPot2zkYd0oybJKMQHnCLgPJtwMgmmvMDxWSLqHouR24CEo3nASWe3cKA8b68JVCi++k6yrSrZ+dsCNOVbyBzqedpzbuWT473Qzbb14AoBSMdRF0yCPKIPzkj0JxzcKjKmtbvlyjqZ4Qvjl8X6mBr52PRStCUeCTrKmtIxX3G1TaGaLd35urZgJgiTZgTRHqpBr8TW3ce9UqVBJIsi1dGI23I+SH6KtVm2Cs44Hv8oyJ2B\/wOzCqKEP03KQW9o8sYS\/VEJBqk51kJ+MR9ZuE1jdhyBQq5dn1vE5g08saqiVV967u5qOtNYr5fRQCGfX0CaQx+nba3cesEn\/NKuMZPVpr1uBPoyu4G8\/FoeJQpA3J\/kgp\/AOImxa9YK1Y9mRc1F+R+DoBDCYbI1vkZ2hNtXMr8ObrIL0FJHPozUABy7tXiQdKRW4BGT+zbE9d36zB\/8mD1Ln4Lq09GB89VkqJFeKf2rHKe\/7dlOoDwXATTIJkp5M3GmCLocUVtgPrlwGjFCF2Xn3QpD7M9Ptsmu3f08SxGO9+YzjcBZ+cYCIz+dsM2VqOA3sQAFRJFkJpFTIZd5wpNm5YaoyHNpDR8RCoFi5JkagyADN5wrrmo+YBEarghpUuTKj4e7PmUiv9TaUl6okDUf4QS46iyzxhLWkiPRpj8oZ0CmLOPOI\/EL6M1m5K8OiTOfbfYFxlaEAFSO6TfeB4nrhGjRcT8KcG+cIlznFTzQ94P9bMkBUd8O+Nc3eR7TE\/g3CtqbsgDWBBJb3\/h9EiDjdw6Mwpz9GTbOHWbm2jVHuemfHonOdjd+uDMl1sScDph8C2mkG16jv4J\/A8jaRxTCshxlDVoYZ02KHZgNE3sR6EHnzot\/KoVhjuD7MQBkLvjBOTaiA8o2lY8vFWMUnGkDEl+B3kYOGdwyqqxZfaHgnHD1MFF4W1aHlsSC3MHiAqNOsv\/\/GkjTP9PXbX8RlvL9bShOSDfKCAy5DlItKER3pBPVVhq\/sxETwZ1x4dcJyU0opZUdr6jR+JqMdIFi+\/SHC3C68j9zVIlIM8TrUhgOCFPyRbs5YVk4PSb+a0LucmJuPdMKxxJZME\/6ZVG6\/esD7Bx2BtmifY7rmOpD9OShPvZpwLNaMBSUwtzc5c2aVZHjZx0Y5TIhnm0Qe4o6VLSWxIC1afnPoy2XfifZMUKhsjueA54Bzpj3Q7DjY5GMhrU1QkE3ofTxUop7ULoSmAKQcLNM5u\/3wAQPyIM2LOVdX9JbQKaMkjJIjzmUEFsDL5K30CLKAzcsE3W20ZzbFcvw4m2E8MBGrBlcmoqbX9u9l5pHVfIMrFBPXNSSDzO5lcWGWE\/k\/CojO34dS0RO2z4RU3ikLew9NIJLYA2jsRDkaQ+tQbZQMVpvnmy3wc2nlGLIeJFkR9eJ27gW5LOISPUfrvaBiHuMmmFSWaGr5Hbc\/nbYJo02OxeBbIV7GBCYQiwBr9mjJEb8UHk\/WdN\/iHUWQ\/O79YQIBgGPol7lhE\/aAg\/Sjm5fseODAKIa59YdedSLQQ\/rk\/bp0E695vy1WWK7cRZe9BtRBQIH5IoDo4o8VhySBwmVXCxnIXILy59tZQ2h1KGvuoFhGcYjaox+1LNoczAwKm+KqrCzf4SGCh0WWmch9y793eDaTHSsOizMp9q6YblIbD1dVY391K2a475HSDZNs+II5aFAfRhy+xcCAXKTiHkcCa6IMTEmixCRuJx5vuFg==","iv":"3017774260fe6db0e9e175047b96e872","s":"dad34348271cd374"}
Steve Markov is president and managing director of Coherency