Emotion-based research: Measuring consumer love for luxury brands
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"hhIfrZehV6Zl+xKLuWpzpI86BWUjM6q6VRIc0I3kbt0yGZYV6\/wqrVGoxqCxGAPx8uIdejui1uTWNI8LEWpOxIq\/YfeI7LQBKRq9PIxgvk8yCxFg05BkvDlIaAUBpxVlHbvLIY3Ur9kfgaO1FZJjKxrfzljiCJwX+q7i4S6VxUoI9LOy8JniaBDKy6JfOXYZFkrgGKfcNLBzcX6yS3Ui1sLbb+9mM9UicfaB2W+AJF6kMQTFUR9OV8gKajdxnUQegh86Oufwx8rkXG0\/nhq3KeV55UPSlnh9sDc4tUFKU+gtf2DyrYQ2sicm4jD4o2PeVQDC7GJv2tjv6dd+KtnBjQsVYez8GmwyvLASVHUoSNDGZV5hMfiAfpCu2TTpz7bph\/yJGlzFgWn8GJdydlluWLNJIHk2fQID\/0Ge90ebnNYP60kjEO0MMqZ08vO9WPz0AX23GCKsYnIDTRfRvBDhHHErRAIUyAvbHBr77bNLrfVgYdShL2J1VmH721Zf5YPIo4liysaic6YeTeuM7FHbqeCZRPrSkvhIUaQ0mqCZEpqFprA1Y+kM+IJ9DMHKIG1gX1K0K9E6myoIjYllEzLoPX5PdiZ7itml5cHeSYPwS51JIk5jJHs6jwQg9N1lOFHAGid4\/lElqMrH2PVIdz3k8f7rcJCujvP2dde1sHnURosjfEGIXxNSMVrkdqRzsCDVE5UL1+YCRhLF5Wa\/ZU7ZiFK+JrCKDlpli+huVIe61T0ElcTXQiFwICUJ1EWtbUvHgjX9IPc0xvJY7a\/d2xFrWmOzLb5T0EymDQ+2hAgap7TfTjEwybGY9DQ9tb+VpvW1E4goeHYHJUwPyGO0rCAO3ULXYlBHNldqtgyzET9OxKrOrbVcJTv92HcrUzPVMhjGUa4kM+\/SRy4vRV0x\/1zAzyc2DL3EkFsD+Si\/HWQOJDpu8KbpOHy5zsBGPuBDy0jLLzszcmylA7O4Q70l5Ei3gh1ZQ2tRjep1FqeeVlkOZQqYlc2WVlxIQLvATNRBsZU\/TGzhzopYIUT6utnA91vIOhgliF\/IUazNe8\/p94tAkAMnUvScVWXFbp+pmNKTRxLvBq1OhpD0nEfT\/qkkcEfRWDinla38KNeCr+IUuajzEEtenwP6hJAMhr0z5C++YWgz7b01l9ovUg0BCmMh22F66JB5yhpqegkclza5x8WRUfISyqg\/7ouJRspowBjPskcug71hrn1vULcr25rQIEXsdDr+ELrmZ384RufkGeO7IH0x\/jU4tLBaUYW0dGjDoYG+rCw9BvqRGGlhEFHncFhCevLUCMLCOIbh8b91Re5XF5Me0RdM84K14K6+k6SaAP1zo63HhxcoWupSCe\/UUCiYTCmwPC7AdkuFxRbS74YrTIoRqd22WwIwWf2XqCZS1g98uzsRnxOAnk297LWgyOQi7CkkrxHvIhpqzS2CSqJXLigNXo0T1s3rIKOzyqh1s5n0mRTXJDhBbWhyZ+Hi+vWn6szKDiDXWe2c3zE2XeJvuguR+SoUe9kGCdC6O2R7daDVFzkRi4RRqQD5AG1IaVjtbO\/5jmQFT9675HJWMX9eBj5pU1RAwtphFt4gASGSPQCJFWUOdMJyRmcx1+l8Sa0Eee2U8P6B1KNCAqVK8Yb0yOyBDxk3nEc6+E4q4vs5RPw4WLZpO0gbfRisYwp7vZXrz4PsIG7dD8vKYGemTdWV95LZ7uLKnWXMIBYH83NLlRRUENOH+vfACbZlUUDYrxZhn7uqiF2ZtLujA6Xgrhb3dPbpDT57CYq0aU2nAki1aXWWyBmYceN2H\/KlPkUvyVcTcQE9qS\/BfmEFioyvR0523i+rYkK2Qcma322sV9OiFviavtObWsFdwDSc\/fCpMMgHVAxqT0dN6W01xxd5OohdeSybVvfOZlGyjAjDy0FMKo2OtyFm+r6LnZLoxaf0b9G3q006SghnHSZaHnISlVlkUcS2XSMX5TuUqcboeauflwY1vOXLuzUxereXwIHg9redGBmT5V4mXG09AlGRH4evRRY54s0ndc\/bAelRyLcOiAsrO1TNTTxNQv1mdo87r5momWcBYDxOWon\/z3+7r9e3Rhwz3gXkCf\/JCBAQ3UOZAl2K1mLVktLTlDQH4vUT0pTPc7vQYYfwwsW3oBb8W7+cArZJQxJQkW5CpWsPwPIaJbxkphv0e+P7zETRv3iRD\/LqetzYCALvzUrf84xhWc+MPWewCZKu8IyDL3J6gSsQ5l6gz7yYZzxRML\/AJUPUzmF3HuSq8YkogK\/77prF5PABBz+iBCXMpRmeO6xou0hmR4CGN3OxuqdEotHM1\/2iAb5DvyIfWUZlyNaOaF7WkGWTDiHUhkVFeq\/r4MuPHNT\/HcMI18+alvxvfQkFchyN6s8ZpNB\/4EcHpAqu5NKXQONPJwSnfQZTkPG3WXTb59JZlMI7soAlP\/pFQF1t\/UkyFngnkUTJ4IUpti+3hmezot2Mc3dFQBqHr3jf2\/1r5vtDv5TDuuEtP9snAVpQ3F+ZCTyutKkLt3g2LqCJ1lCvl7fIhbvhRBiDq489fSS8okI7r6wABzdBMqUXfAFLvuQjnP4kma2fMJhqBuOrycMFEIvx5IbyOHUv9FFOWUeHEyGqimKxEBlbGJQkft43zIngKG0w3Ab3cAIwJBiS8cGZh8CH81fZF\/T2hUkF1huZVd0N5SN5dl55YZ\/2zUH2TVXnGcxsxUARSPL7doSrdnCL8y1y1RpDo9qL6z0gmq0MDN7Mk3wknuAW7RkC9F5CP92YE990SImAAkQ1r7VXsb+NbGNbW+60eTPsnrRGDpAdV4wgbaOeia34gZFj+TeEf59GQ8K\/VbDI1BoIVxzL4flq9QiqPOVEOLgy6djmdXap\/r+Zk6F8R8ldYKqU+ePoJxe+IRrPQcNHx7rHgvO3C4S9GHJMVWrPxf9jrUIlrosRyAIRjdNSGkF04O\/05nUT7BFtesaDWngTe6jxK69CJUWoziXOrf6zro7Rm\/\/ceUCCR3dcDu2WAebb9aPftxjL3v2GDcbr8BVx8+0z4d7JID6M0eACPeggzECgWWzl2PAZ3Nc8qtt+WgoMkwIO3PHbdKGrR53Kz4R0\/6uwGeGG2\/zy9yDO0Yuewmd8ZRZQWi44YPOFnMNkxRu3JafBl7BmgE30e3nqcdlkOCL2\/3TQUHXmCGJPkhGS+hFriQYy8+RHQYun+HlCAekgwqSqLOOMUbw5VoDgaC3ZPw31\/Nu9oEcm\/dY3kGHw1ZGt+6cyuggEiEvowfgpoylhkIBAls8XPTimpN3gNCTTLpB1\/uUaLcgRpgz\/S\/t528LeZmTJ0CteeKiJrTL7wE5muOrCXCKPA4HBEvZqhqgGsQ1x58My+O\/GdHC4G3qD6vgz9nFNEQy4tRGi5G8EAy\/uKv0YCiPwwJ5MtA9V8Jo8DNmYEtAi+1Ekn15wtrwgm6tkkLpAwKnmOhkVdJXJuUZm7Dgz7FVvM+QVt8CH6tggS+nspycbil41QMoRuf+xstOl1Wz55NlvW9h7JNcpOMamKMzW4k6VM473b++0l56dYNpKvifFryF7AGBov+Tigo+nywlwaIRc9Q\/+jv\/\/v74FckZVgQ1654ctItYHMocr5yJQ4tuH1f97Oi32ZHruY\/ahfid9Vm5AWZrKaH\/v7IuvBR5oMFuv97BDau6zhR3dQkIAVlihUWaZ+O59hpOsDXXlqbHCkfsZPhMsDh5yJLPd5FhVte4rdGPuF6VKX\/VMrv\/22ffG0okfqxyhl\/ML3sLLRrwpl\/i90thJE66BoeKx5manH27ST27Z3IQ9ITajV+IE\/k7rbAQw+bjepa4Y2G5\/Y1SXVuavs4AXtqKptzYpBcefWjQG3KYNqi8M1xe+vFMQcfnehEVyaERg1n9sTyYcv0Vf62iNPukGpyrHX4ujnCo1+VTQlOf\/epreTKHeY5BI8ysy97QUIN8Jj+xoH2cOv5NZ+\/E3LiKys8F6+3LS4YebM1s\/gg\/y4MpG7I16DfUerA\/FR1rNwVn64\/aUIFFUkRpbKZMnnM3EhgwrXD44d1+kB9NiPe2VJay0m2AHuxcTj0htCGq+B4NRFfJCvm5IISn9lXWA63RuxPYDqPj2cmOn0TUAMmVSnqyNHo2ypcNZdsTGHl7+lSDzbHDjN7O01LxlWCvSfjhB1vbD8Fa35a91NTmG3kBUaaVFxjssBo2cEQytgvoYmn2BANLPkpQ8qJD2Q1QIiMpnAZ80P7yuZQU3GeJ0cbn2k90TQsQLJzuzGXBgPfiAZDtRk8L7YjL8wVlchNrQ90kB2hvzNGTOjFiu5rr2xfEoPoa6GlHTKmTL+IlKLNj9PJkPwh6AJzYz2JLiUO\/+agZ3IPOy8Vy9CzlLcGV3DeOudcRPq1P62m9dMiW9gzweDEduBpznXkb9mT78CaQ1QXYPQ7fkoMTyRxg4EA46tXaa2Y73xlfHJvpal+f4nUVeiXAXK3Wy\/os7nWIVxpJ8nvf2xt5R5R725kpwqIBByfgst63wcogO2jBk\/gQDjXwnlqB1ugGKz1lKa1i79bPlHUZvFCTaLADwkd1RkkAqcUe1jp22M8MHsiH+dh2galrNoTpcbW5DSlmmN2kIYYo\/Mr+UVucqQgCxFJ1QRTduZLcamQEuRlUYiTZInavMKDd2n60ZiDWHMgJEzCE5\/JU0f3EEIASHzTlhJIdW+SToI2f67WFhaIAf1Nebvg+nAY0hF+DENPws3dW5I0h3OGbwZIt5Anc0q3r5+6xHvhVZ+bdoMtQ\/S7T5oczgkx0a2Fm1yZRk60vs2CM+SBWh\/+Xdb4KXsPE\/0sN0K2Jx0TRThTvqQ4NjRzxPkb+r4V09PUVUlWWgxr113omBMlMjEgKpiC\/0w5diJU1lRSyaOHSoRRRVOAd6nxDDuevQ+GmXnqsrmrFaQJ1CZnt2sHXBowJPHNogAF0gt8iIAhhsdkwHyK2GdZge5CbU0RgphVmfoQ9wwrKh83Fs5+iT7498RhxLTPAewm7QwYQ\/oS\/XMznQan+LduCE2NqZBQ\/yjr4Uy52aaFoGss368sIWrfJ\/idYSChlzgcIKsLfkpvwbEX7Nln6ZU7aQRYkwCvZfwJoqH7NFk1gWG1K+JNhuRjfFQux12Eiw6Dvg3v2E43XVALI8oyDXpTbx9cUNWUpZrUDk+6tALiE8OUWUYxuO7Ne28ZTqGz4Z0I2zVLaaEjRC1r8\/S9f9aJ\/l53\/vlGZAyBal\/DmxwZ53EMO01ObadoD4kmMacUNrEQ2Fr8OEVgyzfxQAEEGZVmvzSuLeWFN8ZfqaBGZHUGeuKxLLduk8IjTmI7iQ5iwPfw+KEPyVeDJZchv0OJsdoGdNt4DpmT9Pfgxjr6sOiSJM4w3BHrXXJrsrtD+SNukf8w3fQoWeWviM+oEcC5k3r9TmscMLKYscBJH6JiJJBebAeIb6IDPCFWQ0RfOqDf\/3YSBp2g17gfKZgtMTZVcfPXJV9f4+h9qe1LrPBj3oVvu+hftX8DdJKNTktxNgPGqszpn1o5ad841ExDvnPDUPFbf2bKKDmNJmiY0GOlInBC+fHRG1Sbpdw1H3ctfkZt4hTwJqD5mjQMTBcsHzs1DRRaL03Fg+rhkfwvZaLgR\/Od3O8rS9IlSEZkjzzRuGRlmRPi6MZB4aFyJSMzO\/DCnmz7abpExT4+M5B1+XxQ3uWF09UnBHGzUUNPGjukVsZCES5IK0vMnULkAuJzsL7r1LKOCXLQmYnDKiYO2Ic7OFme4SlTKxsWdrGdZDKw3zZHZqAH\/tMsJGa1d\/xlNYVqnD2n70qdGZGRFm+kykwgOZNix3wfc4\/QIS7CsuXidGQfYHxD\/gR1sD7IyPdU1ZXhOfdGppymX3h7ZCoP2hY2ROtxDnNT1OODK6LELEfaXis5aCAiZre\/8dH54+FWkaflbt6qD44U0torMbtfJ0aoVI8ofVn8G7OdOq4Ut3z1lXXEM0EJI8kroMlk6CBzIB6nbWPNkc69+H34luoB6vhyaodN1bjJFWXiLKbjZopEc\/Jy+HzDzPSqAcjwPXfojP5kPvAKiwFokPk2ZJGun4k1i1c8cGX9OhX\/masz4Q4YJ\/SfzIh9neFjPFzqkoefEKEmxlot216JsD2NSQtkQQ2pNsgsp\/GkHwHIWpBwV+3XWLUQcqNwRGXJR1S36C0pRWT\/vx6i0CTs3VVVckxou7o+EsrZOBQLz6ZnPGAh20lNFCv0iEFRdmSebQvcIsGbRXNidlk40K4v\/Kc9q1cINK5oBKSweywqGL2JMYV5MBm4suXAN9Y4wRXq0\/mIyuV56\/RCuAp33pTUsaLYUXRgD5YpruCBgHp8fasvDzPsyFPDzDylQn94JcfGuxwcSPBTPFMLJcxg1jFDS0N2TGntp6J9+viV7tNmVrlIsdoei\/ojegn4xB7tlHD6Jicnboq6Vnt5v1nflgUoK0w4uKqQoZcvm5zmGX3gXVvEw3dRIYK2y7gNEK3d6WdswHC7sdGDavUC5N\/fdKdM9pMEIXK\/mwUXqujfnEnUkMhGhDhJEPiQMRtZn1Dd+wwDFklI3naWzRulY2ZXjx7WZcy7JQoAxsZ9XHQqZSnCh4CB5Kr6cwo6qVhHv04m5g53dsm+qkuInEDBEnUNIU4YzS\/FNtqRs\/QJo9OaaPUzRYABOw\/Bde08ZQHH2KNqI1EUyu4VSkkn\/1KjYpQxTa6VSH7JwHPSLTDvaHb75IRZFT2fImjbUEa\/VKmegHwvraYEjTJj2GVqjiVabnzEKi6yvOKwNdhQuvEcVMVvhDI7WhjOj96WI00K67hvlWGHoqaHRLV1MGtG7RBHmatGNzBjrYOcKLy1atmvjUFjFwbOPg2YCtGJy+6sdMstm4R+puWNbDF16V\/7Vhuw9LjmNimNHQ9Di7CaDbIRPByUatn8+QomCNT21OnxBb1pONmihixYESkuPeoXqAuaeIiqT7lJdCVUsQk5kYQIajoTSBQUJAE4IiZYbK+8gVz96nEUsvEYufuTjKnNHLg2GmRm9f3Naz1yPtLSUkMOeUn52Yb5ghdTLJ8BCz6JC\/XQpPWCJqwSnsqSFLNUQvYqqYb55oEqx1hZSofdKXhO7eB6usVKPa5j9x7l3sCd3TSLVul3K9No9V4Hn5sKCInfA2iXvww0FpyxJ4iaka3s97UUrqJsPwUWCc2cn\/uDhWMVyUDXD8w8uwaDcY+CFUwAdkbxYb5oj46ZZ4LpoBKFSWdL68V9u9Dc3QhtJjCubFcSHL5S1ndCWeg22DwG8yNnUt7Z8UxybQREJS6uzs6QWhTo7rGMoNQBTIWccn0YfqFS\/ACWJ2SFG+z+rfFgZGcDOBKSh7Fv34iAevfdPmE6DyZrMc+onEhz1SnXySPDTW2ECLLX6FU600OMIw\/6X3KHG0ezw0Xg==","iv":"b8da1b5d04cc5ca0b0083762d0354336","s":"306b5a3cb81a2230"}
Steve Markov is president and managing director of Coherency