Emotion-based research: Measuring consumer love for luxury brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6d73c930c920f32db3693d2b38ffe958","s":"b197d455ac8bc4c9"}
Steve Markov is president and managing director of Coherency