Emotion-based research: Measuring consumer love for luxury brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"7c46c1432b98726ee7fc31afe35e5767","s":"e8d1fdb1772c5d63"}
Steve Markov is president and managing director of Coherency