Emotional appeals, thoughtful loyalty programs crucial for customer retention
Posted ByKatie TamolaOn In Advertising,Featured,Industry sectors,Marketing,News | No Comments{"ct":"HfA41d5JGdiVp8vqutJcN3eMtyovvAry3808SQzBXkq+ifWpPwj1kcwlx+f0t2uSHe8ziDZTi66LMan7C5rgPRW\/d6R7POKK6IjOUjPHOugcZWwq6sbApDej3CR1lHflNmL5g2j8k2Fvs69g1fWlZ+61+I0gbHjg5\/9RtmqP4U9srYRYZR7WFvV4TF\/F4om+KAqcE3sDRPUbMUKMBxUgiEW2jVA5j3\/HhMnPK0+3sZcmyfubGduo8Ky\/FEdRXBWa7GeU4LtbSQrq7NXG0G3MRIkgLKTVOR4SHhOM0LYbiDulc5+XkRUSOQlYv9553qccSaWmWMsZryUVwJHOvlQMm9mLeABLGdUaHc1eEbX7DDMXLqsiCw22RNYmD0yn39KUoGwBoDwqTjFzicSIGB\/LluyMv5uoSrV7U2WY9xv7ILsGFrAi+GJaaFamJSUak+QP+t25mZAiI3rLS\/VY+i6ssvsUZW+IEAYy2QpkV9uTXwgI2kdmbjUH0GXgPapsJvrlRmukrEvEkTAP35m3lFrZoILnf1D7QpyqyB5+jqm0N66XdOEF3rOI0RkRqexCT\/OVL7ODymDJMfHiTyMYa0O70frsIuLDcXwx1ZBnhpT6G7IFmg1FeN\/2oN0\/ULJaE3vlSrlp\/aIrpwqDWNnOr7NMEKYrbHCmO6SRitJwksNhbq2fqvFFhuGNdaSz2NLKR+XDhSHHsGLwAyVvUnw+KDoBHQNIdLtb9s3Yhh3AYnLLlo0T+S2EhODRZdjM3ersY09DxPMKSckIjywYpXX9unfsA8W9BRFZVitEZXp6JZhzkvAM3Wv9fqwWhOLIraHy0cMZBDfdVkIscy5nrCenQ\/kgbLJJonMLvp9148YM6\/vfIRU7TUvhB0KMbv+YrPKvt7Fg8ry9BIWzpDrtVyjTlCms+GV5FhcIACp1gDpz5xfaojvyp6G\/TilMsS3nVaF4fJBQCqxmw9xxU\/hwXgFGSNNHwFz7a0THXt+8WeFBtSyRnBKHyZe\/dq1yiQ\/M60urODozHuc2wQVd9Mv5F\/Q4G42Qcn8vKT9CHuCKnn7Gz31wYvmM1JjCigmF4fAsL83TnzcZnfgZ8Fw0Bv8r7mXBxX5G2LyP1pGHDtWbTvFDVh7Hp13MxoZ0h9x9t+y96dHxkDRLKOSHlxPbiewED5GMJDmVlX3k8MED8mDa0AxnYJ82gDBLW4UKfLfmsUpCLCeWJvBbBiaZubgIWopjXzMq93mnEs7HJEzxsoAe5F9aYa2Tp5HVP1DD3L00gs\/6Cgsj8I2M0oxDbszednWxkOfXrMh7EY36N5Y3mLZizICWrRoeN3D1TFRbeKaMhJJFPPcjNT9oe9bSYMzZKtg3B\/1HFW62O0add5iCmZkqZDfvXs12Sd312jUvXYA3Pp88y1zELvlucj36P3dYbtQ4oyvQmoK58W0Gt+o6eD4DFrtI0HdHKyQzNiVL+v\/ebNZwAvgRlveKjlG0NoM45iYqO8U6bn919AdVsRUO3FU4VTpK2zQThvhKcyS2Vw\/bfSPbOnbxIG+NUD9\/JJdjhpM32NMS\/wrGz3rxzuy+141hb1IE+zlHaPikPQpmMf9LjrqAepMPtnNAsUFQZy2X0vHN1XJbf0PZWC6czLe0PHi+1NksE2gUJlM34D2hq1y6qjuh9L8WYBHM6e43n6bixAhwCbl1vvhPeYBF5Ns9mx36yecCikFvxrTFUolhXhYh2zgg9B671DKhix86rW0o994570UC8URFM\/bEOtyP62vPoaSx84ehhHbKi34eQGVmeeqbXiUuw79lGW2U45h8YeR2CNZrlzSkKp64ruFgphdzkSAkAJmLd3QTtaAlk7TqaiMfD9UGLaH\/lrVoDYtWAuPA4+vxuaXxcMVtoM4Mwa69v5zIboulWHJnQCb3lThF7OE5MLeWHG39UFSU5pBFw1fLlwpMjUK4TBz2Bt1p6zEFRVkHy\/w7+FKRIIUmuFPeFYWI8\/QI\/4lBMpGWQeGuyW8XjHDKJvGLlmFTM1Th15y2lUZrkUQvGxA2IHbdVH17pE+OoZRl6gq8zI7ObnMNjEoEYSFruu+c8GXxLj7xl0NKXWachbRudRTr\/L+kuE2j\/QM5\/fJjn3MwqpzS1PCrX9pW4Mg+8xH7e0UtBgkZn0RM+q4XMPKQ0RQhFztOXu6BF1mIbYEHKKX\/tUuiko2jZBQuuIVWe3zvIFXdxp\/i4ey1265rO0e3WiSxtpYkhN68AENfZ3Jtm8UVvwAmefpQ+ZhglyKfuoIiPjSgPs+XeRq8sINWlybItJdE5K7eyDCmXlhaikbQEvxOX8iDiQi47X97zkWPgTwGfNigomNRiin\/p6fIrv9496K0kvQZBBBYb5N5K3RrMyEHHsfksAstzY7MvK2p3Bs4bp6jh4fXeyZVJj4crZjQwOX6RI4fBddGDlpVnsx7zt\/I0lrskyZhf9F82vq2XTXLJUJZYpvh6OMyKVAifxnnX9c2t0UJG4nISp03lsJkoWzamz2MNVNDP+18zcFf2Ld2BMaamC3w8cuMcSwYOvwvTmEjkbX+U5CfPs9ryirotlA25iCRhVPjAzTX7kWb7bwJDFIRLn5j6WIjYYXNSbAtpHNcfF50evxYet4fS5rEiKa5\/rkICzboGrnKdBdG2DeFn0d2Y+8Bhjq\/1rSV2IP9UKPXgfieSTSRh1A3SotJYHRz\/ZbNG9DoPVkXb7JV9yygGlbDqJ5rQYFchsfjuO2IPYUI80L8ef1PM7E4UWtXXGtoWOOni3LEmjG0rVuF4iuIxH4EkeMlLMvxh4bIOqIpQMIT2pHZC0RP8lSKNSXiVnpQyDRsmiohPw8DoXOblRGLMhmr2e32BtR1YM8aYiFYoujPgSP14knnpLpvoBNYPKhTVbIr9C6rmB2xLo5DJXJKclfOwvVq5ZtOcidhUFri0lLWh2juHjA9xHI+tF7ZJmrG3pE25P4HFTx4oyLLLBssrZRJzNOLlSKfsQNUN8jAC+gkX2nDMfMmOG77TBvDddnOnTnCv9\/J9ltMICREEbBtpON7ZVF3tCJ5LW3enGrb5HTIbDfH2eheQiioMBY1ozNXV3LevUf4oz4+GT1BhVRVZ2RH+9oRBrwAu\/p1Le8Q8wmB7jcxQmc3Zr57\/W48zXZkBtCCdDxQwQDEdZFmiV4y5kRBVi+V4WLypHLIogtLR5Iv1AuZmJQZrbmXxrBdyvTS\/lwuOBLr7nklv4MS87bu0VuxGybuG7GgTEfTTNWpI5nAZxBYKTKxGJDNbBKC6Ios10l2+uS\/AlJ2hIN7LFIlLXQYMYpwi5+Q2YvODlD\/dspmQ7iTpOU\/AjDwxo31AaumkFd5YOoehqBRjj5Qt7WIQiHA0Vbjww6VNdfoI6JciHlPhhMXOjce5nYvhTq0u7d07K0Jox8wkp9CDKLkNO7pygYrLfWUtNI8DGi8g\/hU2faG8CEzuxmDFLNDgqxyYZkvY+uM6Ji+4qnFU1PPiM4QjaJAxd8cPoPsAD6ZppdvTlF1dfaSGcTJ4zJkVtCluGk5kSnpWvFssmX7MQHHb7EJAhREK8isd6bGlg+d5J24C0gqG\/kuwn8XDoi7lNwcbEslWs9dSZ\/TNZB65KQN2KGsBrUmiQlaFKMWeRJiPHm3rmocG4klmFC2YdR4wKOHy4+e\/HQ7BwCqvB6wmHh2C4wP+6VdrLiBi\/OadB44T60kXKwX+0iVlK01yGc0cSLppp3ppiftEK40PQGfziCEZz5gskosE+slJdohcMRNcXdWmB6Fvf4XyyC5S3FPJfddRFuysHo\/KynCFQiIP94xgj3yt8w8EQVxD8\/Az1\/uDI8YU5lCLT\/98BtSKGHpkYRRdqSBMjR9Vkzp3mpAeGqs04YckErfTqmsuvXfB8vCUE1iNl+ezgRshDyihEROEo6ZAV9Q7INr4uMPlp71x8VsCjWbjtxWb9LLVeIz2fA9AW8SShYYzuB5xagV1JA2Gak8IizIu6j6WsCii6LBSBZ5PZOVphGA7mQlM1RK18cD737BGp27M7CN9tymsOnK73sXixkWPiam8YULMCivHHhJbftLyU+3Ut+EHAutIW0xmLPLRlnkYPjyyfHKQvFrl5eMaFBFRU2FoVjlZ6BTCDR+po9iLfLT30CsWygWNMw7M16iYPPObN0dqGjVTYMo1aj3QNgBwHH8AZssQYnoMwGxiKpnGA1zfYgpcixFE1IfqBuhmrcHXK3aKaRLqH2W\/LSyvFHAQAB7aFd\/+FWc2E0fKN44Z\/YL3Qq2dL4FHUVXkQr39Lid9+Q4ne8wfLkd+XKrSaB9tQ37Mk32hLl77gOL33RqMhuD2AzuwHkunNOePt3NRht0j+G1CzUKknmZrPKHR\/jyaIkmb5S7zSH5zRwxSH7Pja54uLfsUzm0fgaxJeds+STjabs4EQDgCCe3sORSXqGeliM419WIsLkYmhr+WyqxtU9z5Xhbld3hZcGQxfY7C6EAl++h4X9vF6qIR\/AKkzztaCu2nHerz4hcA9t8ZP2nbF+tKwzRnrwrlNGLTz9JAW0\/IGTuWuLp36l14EWGPvTvD1RznkVGisqEn8A1WCsNdC\/2JQRw6BD38KHHlweJ4ryHyccFWBbPv1WnG7VI\/Ywgmp1GkGXpIyJabJ3OfhLLYUKx0cnkR8yPhsh2KYMqgFjsyXe1aHh\/u7Z9LpaLc45STqYvZqjwrfRdP9kc3Y9n\/GcbKTP59he8lOadFHKMb02XyZFLWaV\/\/bkWR0tvVe\/v0AH5aJ7d2vAnGULg7w7pSeKlD79nwHMC9WjolyF0XOowTaYZWDwp5VigmSa4\/nKQPLitJpd+qLgnMPpNLHamehyO1+R2LNlcRoQHU6oZqRABYVYE9P8qa3+gKl+W09zzfHJemkbktBF1+0dBaEpVPynj4oR9YmplQTRd2UkS7DKiPyIUAoEBZj3zNtqITPhOlbnYknm2po5OztdZN2YlMTzitkz2pp3CUnnqwiZqcQblROVkG3Us7tUk5tQ\/ijOHmYQF6LwVFJhd1zgWtqkyXaEGaCHJ6eP4Dcr43HsFUuHaLqMaNnkzg5xEktzz0Tajru83TslNO8ZeDXx8NY4XkYMQBi6Gj28vSVxiQl+HACt9mbQOn2+BALiYILtlJJX\/+hJV6s6xwgMTtoPqvQ3I0pIyIK7LiAXAtVEDip1dgFmwXHeXeOAfEf7+OUP3kDNrDvTtZ\/eoo7Gf7hJUglsVBteCBDE5KuyEhqBJh9YU+0zPKi1mWx1Yvq+WNWNGpQ7EOnMSljPhSaBVxf4b8PtwuVuI5yUbm4FKd6+PgJ5LV52ZBhGwn4\/Roc4kf4cb8ASdanvfTBtdLbRCKCt0nEERcNH7t1YK09c\/+t4bOY9iJlYFZNBtTdrMoQ0YcialfaeLknGkbvnQo1+R4ZQlyNcyTm\/Lzi4c8X1wPa300N7QOuVVTd7c6YU22lztqm7x5WzMz5qMTr5qh9rhAEUU\/m+XWoncImN1t0DBeSJLoarCEQVvP\/EIldLM2yO48UyIMksZ84GDGgYUyyLnjR4NcCpdhlrFWqrxnHVxjPvYMO85HX7aV7RNaV2uM12+bxUPKAmvPGzE3hYXP1IgLhpy5E5e70hv4mlJLTHdoTas+4qObhE2ZJHgligNpChr8HxrwHy+zHRW4CmqBwzKMf\/s9YogD34asnyXP6gJa65gjmDK2UH+WydKukLYyqecAR9QK0CxXaGSf7s+zOSZnXlFNxVFebSKOLlc3FMbTVBwjEAjlLXqWw0q2E9Te+H4LfRFptbRVE40\/yT9xzrwEnLQ1LAV1Z7hNpu1DEWzITk9IPH8hwZSY98rrXDWCdhNP7eJke6QIf2GZL9LO26szit3E+G99XZ0cDVMdGG\/pkBOiSU06LLfJq9cz2Ca9cOdDuOlqVVRzo55v2+aEn5xvQTGOkGK8D0H8oxAADbAw+PlWhDMYTlEA5IJ0OIuTHt7ZVC5LIkUXjNmP7KZCUcWxnRWNVH0khHDkTBYuYCm8f9qXAxhsqruyDBxdbxlgHaK+SE7ZTNLhygJDLZbBo4CyW5RK1BXK8rYhLbUKRwvCP5lp4XXoPkhD5nveduqxbgge7kgpui0dhyNPhwHtDCnIyJieHXqT0SLiYZJjqgc+dGZ7SKhXQqbK4ImZq0jPHG4sUOwDqeQ4IeaVMjm0Qn3B9WmEmqjA39eUk\/qyiys2YfygDJDyyiPeYQ928Bv6OnlI8jbYSSjGu4ui14KFPIXW+opUo4ZFB6sr1y43us8t+WSWOmz9O5S+VWJLHW3jR2FBJBSoaDgiUNo8widfsRuhexAcqb5eIn2m+4bK7BdWiynYvev0QnC7mbqBvDZzKNuT9ZiafOPfom6JIOthjfDSSVFWkF6mLYXexTojjxrGYl2P7G\/vTSurwkjkSpjnlX3LdcSYPrH4RMuF6RYwI78avXAHPEyGy3Gs+FbDTKSKLh41n2CjBZ+11zCMgQgw\/gvcGZcEfxN8jx+byCKGYaTel8SPCezbZC9qHXYa\/2mBEzXTLsSseRFLIc34AM87j2quRfQedONeU+nVK\/BDbAs\/gfqELIm\/lnsaRkZ0PTpH9CFQgbZ93+s\/QTV\/Ripfs8wONyWOvncEoAtQ0TDAAAlIzjAAuz9V+oMRnAEhbq2O3uA\/akKpTwqS977tPx6tDJbXErrO4NvuUNZVAYJ3kns+duMAbtS5rNPaOyjYiT9IEP2xYqvPEefJP+pzkWl25WmGcR+0935U00TPksjQm\/QwzN1bTFUFs2jrcdeRj73SCoCG0d39HyPM+9+RYnYpCoVP9SUw05AvRmDhzOTdCVEM76gULybQ1o5gXladfhF5gEfYSRoLCYAm4eHQtPX\/zzivbxEX+afp+H1IaOmFxQ\/N3R\/GttFGLFUUPmG+o\/FNYotrzPwgHLw05MDdhFrQ3kfnL3zKm8c8B7esSgoHHANdrQGdgha5DtBI7gi2YaiAx70hqOcwNZtYv7COAtVpB5B\/qCfdZDH6Ky9cI8TgtlbKusKOBIfn99sBR4ks7n+oChG5zU91yFytHF40aijXn+c43i8y6GZGZC40W9dooixdJ0L7OOZ5l0W28BEZpEEstIcAuPzIwjiJI\/6RGf30Kth15BESJMn473de8z93ZGfRSUN1FF\/iD\/Ozr8lRfTBIjcopJelRK6um65qTE10NxnPspfj7hpufu\/WhCIfisgPu4VL1Fn5AtcSRpKVYHBiXdUraehVI2NLCRFGwR4weZZ+BxjpYSeZKyDh\/1F71mGoV1pncPC\/NE4EmmnHu0qkz7\/h\/J4wjDLdENVmSZgdiYwr6Sw3wtlAa36IhR9idr05GbQ2fqLKCRz9OygbjIt4IY1SsCX5y286h065Qt\/xRZJzCE7W1z464KWrd6o1LcbyvQRrr5YEbhtIz05FMctPYXwdUeMgul687Do6BX6rf75N8I84aYGwn5spRDmuKqePRbZbmh9QFlmKxhiYCWW7YnElpHufkYhZmgy6HbUrUaJ8436CuV33m3tuO89sgcmveD4+SIQJITzNsNdtCb7gu4mXnxZFzDztLZyD7OIbaw490lyYwtwTeKz1PirQWSOeC5fbCJ7QWbMNEVz\/ZHtcb0p45b1U6GPKS\/GQeg1TIKQBCVJEXdZkrkqv1aoYpuLTbK57jdUg+gcjdm\/wY2qynhMt2SdFmoyD1+O681XQThKc6C3Ei3DVzVqZoPLyBZjaB0Hra9nRkHdl7OltQI\/NdmUmvSUbl\/jwjlt5KevqVWNRFC7MYP4r4WsPs\/Ke2\/68sg+cxOpX84YHIjBMuJIq1mVUPXkPnfPRNM1zY5lvTKn8bKYTbizFNh\/q4bDTFRVddpUjGc+3\/NjjzSIo2\/g4G2SCule5ih0zrJHnxffHvRTv6yuxvRqUBI\/woYKBuO1gzYBYoWD5\/mKZNRSyG43vyuIZfmGdK+gXo2Q4V8w3lg3HzY353Xe3diJX4XE1OVYryMr\/gKi6owepH8yzCRidr17YtpjzveYJD99KlWR9jwjpf24g672q4CGJXwrzgf971ct+FmYXq7q\/A+\/F3FD5Oh84jrjV2jb75jQsr4djBBGoLB5j4xJxtVwMYvssrsGXo3W8NNQV1LZ+qkuFqnnXq1\/Fj1wzISyTU96o8dLCm2tBPl2c72LjXPooZlGok0QkFRAwP5h4yBnTTZy+kLVM\/LC5MvZaA8mQgLKRPldktqxLrrFKrdgyAYK\/\/M9sEJwuuOIuE6yyLmmKgjZHrrVGUf5kvIajOCQxnH6jDnnIF7QF4jIyPLR0OsExApeaPPULmduAOyucOVj9d5eQcjCC1XW3oaAoZxaB67caVfJZDMJx7cL5UPRhGYILezc4LQAKwp5+aWWaA+\/3GsKQIzmhv2QSfiAMAQgH3XgfZilpEcHjapOk3oQyhVeOB9iXsp+ztWi7GVqvXnLiyCIqA8QIj071oG5XGKdusfDa0lI95aUGf\/DcZ\/qYzUi4O9rG40+Og\/9LRgsQmik\/buJLNmEGX\/mbl\/jzqDjfj9kWsC\/PPx4+56LhUfugPvdeDP0x3FQDproRq+r+sXZfr277ImgiQaHfu2mxcpKqKwvXfTV\/gd6pHcJWZG4yURSKVUjcSoVWCZUpx461GEIB6YfZcOvlaEZSE3zNbsZ7seXhdnZJnRfdUkO32aESyIbj4KKbdeWkTTRgoI4EhqFue77qcHiB6X9wqNaNygg4x8dAQf5PqxDqd\/JBWV2PIRipOFrxsdH7vc2XZMRfF1iTgspurr0KE5D+jLuhwUKniLfZseRccpjFn98FXaKUcggoT5uevFoMA7t5aUW2wz3C6XMzAteDJf0UoWdEpdIoHaKIDdrABmTtLdI6pfJon3Zr3VvgcTtAk2AR9vwJF\/msXvk2KBUSRGcKZqGhs17hMerRsy5AKswbyTqS3b+OgHIiezVkxjhu9Ni\/xciOzPhDLQ4Sj11CDzZo1JrSPDUKd8lVyCmzupWX0Qv23Soh9aNIMlBH69vMLO770EK2LGD3kY9sAyd4zr+lF57bqYV37MFM9ZYYOIThLfOSBZGC93YrIkW82ClkA8p0BZFm\/QWfbKhoOfom3CH3An78H4yQfzu600E7hEpR3LuC0CLtLLyW\/0OBNmaIM5RU4vEAOtgxKcJrT9JagBUoLcfvWJcItuG+XZisD3tzKnGSbCUZ73vIvw8KoO9c8vChBEUNJAI+nVG3KE0NiuACaUnFBkFtQF1qWyVqkNnCQaKtgDkno7mzEU6zHhBO28BJh4nVgbGnqK+gEyumWTnFhtXXC5KKlyaOubBAJsVbHlijz0O5jVW2XZMw++xyz6iVYpONH2Sg2Bb1Bi7vuQHDhSCcmh0j2HzjWn+AO4UVno9HEIrovHXjYDjG0G1VuMTOERSSwa3W3oySZ2++ozjiglg3\/eaVOINhoxAXiQullHyzpUZ7SSHK+r1eBo1fjGeL7\/+3E7+VkOGHV9bicelRtYGolp8xijYy1gTHmpzJoxBxZn7205MTqfaD0F+mLGKAOZM87AUiCS6LRmb2yzF6px70ZR50sc9LEt7g5PQXTqYVUcMCg\/D93eP0F4KwUSM+nEREhMBVZBDIcLv8isHjMauA1nt2R3aeH3a+eiJG3Hd3n+QJuLbmXR\/9FRhLuUsgNdKQnj1eScW4gXxTTlrHOjM5kL50cvwtwY1N9bY3o5V4YjgXYP3pLW7FeQWLDmVAw7zAnURcByeaAU9oG4qyX5A7YKagqLN6j6WcjVlfc\/7mn+EMd6KVpgnppPiTLCfsyueuc1RvC9Tsg4b43Xn2bHHeu0N2MXyEL\/cPUsxrMs7J\/D86+pjvM7k4v8+P5wzIPW0JG7NvtFAosajqMCRCYgNZWcm1Ic1N12j\/yHVdvfAWIEgJfOxniqNPgzRwL7upDk+fnau1LpjxAgQVBVBnXsBcyR4=","iv":"506785858df673dd443be96c3ded8fee","s":"a885858655ff9277"}
