Emotional appeals, thoughtful loyalty programs crucial for customer retention
Posted ByKatie TamolaOn In Advertising,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"d5a764d0eee0ee17d7b0472c97efac83","s":"34059592583aa855"}