Employee advocacy offers scalable alternative to influencer marketing
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"TcTqai\/o3C5gpr0dTLb4lF3g81mdpvxwkZXAUDjUiaJAm7uVxot7mKln8zsgpBj+vaQSiuP0DTRk+mGel3U\/P4lqnMWHT5CT0EWMfYjk+5RKA0ZQ8naFmoSkoTYPdO0TG9txQMxJTnFKBb8JSB40n9mjhNYp8D19w6CcNhn5nFuGd1BbAvN06tQHNdfhMXQ6BY8FeiM1rRAF9WblBd9rsDGqHlyNNPdbq4Ac83WdzQAupo2KDEzwMBUjmXxNcvxb7qct9643JmubhQy0aFPGokwnhPAq+O6T6fTu\/Z+1ggWjloDirMCEBORwysYl5UWTpnf+O8u8WxGvnvYgwSzIQEuXv3hUgMbNOfzebCnSkwIhoMcXj61WC87cZS2i1d7J\/4QNkmYuJ8he7XnYwOScRyVesrFZM1jLegLR2JCSfGWqXeSptri8qS2yFszVWBUKUx80hCRRd2dY4IMQZDKOjqDf3ZHrIivvP6zyaDR\/ldJis8NfFpxqiWQYUf8splAouPNDNQO9K3pJGgj+B3ocT3XZutCEmZkNdcsXSpeNMEm3klE1MrEJV0tXk0KFuZ0q\/Uq7xsapnOJbwVmgLSD1nBa4V05\/DVXPyCbyLXRkuX5tN2xU5AeBEEtzp8laQcV+sA7P7KbS0QWe9\/xOAHdam6ss+gNuhXOIN2taiZnbqwsCsD\/GAthZCxXfXqSBdrrMvTVPF9u0d932+yNvv6WBhXSrknzxabA+aq9z1wxS7YYHfj7qIO0dGZgF+3R\/p7Ht0fuHmr3iovfiK524dBo4JZV2hR8Bay0YCW1Xn2xFQ2bueP0NYC9py9\/XsH\/SgnTHjial22TvIbPXl\/j2jV9M835N6YiJi1ZpX0tk0oSIbpzQxzW1GmR1WzxlkFIjKlpxFH7dg4mvhPsov9Bsgur0COajtxWSqtpMu\/ePVvkMXZ4e4oiw1IYZ6lrTbf7l0v1cWU\/NhhQ58ipN9wZ7NFA3YQ0pTfULmjfOgEPoUjxyDD5tVbkbg8hKnoqMrguhaMOfYe4Nzub6iKaIVdkZidu\/breJftLEP26gBbDcs\/31hSkcpSFD1DDILpiEHiNeZWjgD\/YBH8jXiWZKD1g20uSbRxzkEuk1hOuJZ4kKv3UtQYn9zmh2EyW5gXYxNdbuZCEZysXN42Vz+w45wwQKMbJQJ9PCHdYkEJ\/KtUe6dWeazbPSP\/VbOItGPF5WbB0r9ZKcrNGMDMVT5lnyBgq\/poNcdzTRIPwvtA6Gt\/31WkQys\/cWHZIpluabPT6jIFuBkqi7c1YzOwzzGjZYZn3UjsP316QJ8vb5Z3buEdH6q6\/vhqmNTHBOG7EycBilGm4rJvibc5zc5lzlTyIgXwnRjaeGaKOBzzqfcLz\/k0RSgqlBA8kxiFPFuVL7piJ4g+aUZDekVtebnUjtSUldGurVw8fU8fwTxt9of3+9TrBlKi0Zjo+7ombta9H2tEkg2LpUXhw\/y+245iJxqZ95IOv8SNMisMPlfCm8qV0ipv5ZQh+c+TXH7uKqf3yPBRSjOyZ3xwZdvD5iWuz3efoEeWP533gfQhlY6m3yJv\/juruXLOfX978EctFza0hZ0gyGlbn7zyKeegT2SygF1xt0EUQjp4\/Ytitvx7cVrEIYou5Y\/pE6ciXJurtipfDX83R6b5AhPD3QkzZir09SkcJB1Wn4dboy06LID6Nx8fMMVc2yQ3ghgriSpX5bgJH7QHJFqL3yWk6PZh1LJbV47qkm8m7kfdtArQ9odIweJYpo55rZBSmsk2auNeVN8Q6MQw7MPELSzbLSNxdp4AGHJOgey93hnQ4hzyLRVq1omV3wR0+1PMUiAwmNs\/l+w8GONI58iwajIsqo0Qq5DlY6OC0qKxINxhob3\/APX9zaSh3b1zvkylyRbCU35Lf1Pwsqm\/hcimeuzRFhUWgn8WUf7XM2DJogvInmyS1tR6T15qkSp7S6rF5a5Ubmr2aybdzKpEZDIXZGKtZA0WTRT8SkI4AVTxIiCSa1T\/soZjKG7jSOn8vtHCv0ifW5vJtVcFfNInxC\/X4GS0Vck4tP+ZDWn1TGpuhnTd07OdOjvG8FLnBBDTy\/OMxrrsBBnsgZ+0OJaGZR9YqYmHoU\/MHAu\/6i0vtvStg6iQsfVnWlow02OR3x3D3f8V9mInlYxkRcakC+19qrmMi4Xg8FvkrthBffHIdRgd+QdbB8Tn8dHiwkd96oSMsRphVxV4LyQ83br21Urb3HxlJMnV860dmPm5Ld5Th8vlCa5oV+H2ls3UHC+LS+V5bcaFlavwNNHMEIg4ZdSE03AezTG6REocTW4Xn+lns6zj852s0x4dF5SUTfn8mjEdDET4hkp3+kjQFCblSq8opoVxkXUDM\/et6mIVpt+Z6RCnXjVztuwp\/ZruzlTWjtKFUFGg5xZ4qSwS9Gg3lwgsMTgFjcEhiQ2hIV8Z4fuYlk\/x7XSlnPQ93HVC1OL0J2AXkb1El186cOQ2\/ZhIAY\/wViHDd9lBXrXc742L\/3HmOdyCCwjLr\/K3vRUjnqT\/I6Q9zg14jnkCvuPGCXdrh703biDpBXoOZe9tl2L4ec37IBWf+1FVeI5ifgpLtIp\/M3EXNtUnekXGbxtk\/MwxfWaiV0uUzCSOE8K0qBo1fDEkh\/p98MFxpLNsFwo5+YDyxaFiSU3apgaHaKI9HstISlvmvqois2DcaNMQYeECKG+Uay8Zn55WPFkkiyEhmu2ssuEWfL3U8Jv6smIncqxTbSwm+khhLJiD2fH4AMQsY8LHT0pPBJe1YX\/DZ9bOPsMj7TkfhHEPUcwmRGr1SvsvSQkNDLj3\/HQGXcbLpE6RwUo+D6Vo0gKZqcZ7RvkzpwOyHQFd5KTkk4HYj6iUmJ94blRX14WCiE9Oq1U7YdHzPoKRM8u13dUDAnV26wtki7Bzx6SI8DtZPdnAkWIDu4b+9YyOfyn\/X4lK0f3Lj+RxLoDARqKKxhE1Ok6szEhNmacXt69yZ7gyVU60k9LprqPb6yC+4CVxzGmVHNJNG6oVdMo3ty1Hd6J\/V7oNEkAZwWxZDXSpsqavSDEOtTkwsLgH6nAyDX59AF\/RxNeGGa6dMBRz1jkrccNSLIxhmf0+oNQv65lSUnfd5i85dOLwT7rtBauFzYqlrtcpvcfM01tNOEmta\/dUAIYziub3SKVLu41bc+ymFaLmgc\/NzVfJlyTsqvaD3gU4vM8qlAE6sDxj33OCIzKSMjjXsqZB7EIYEabdo5dW7MOGRuIuKq\/xLktBc8chFQw\/WX1eliWgpUIa1EkN\/TW0z3HgC4V6RqO2yx2OzzGjzDLGQaY5FEey5ZxKxIIUCjtAWRKr\/H\/bgh\/yqptAN9+iw0ih799mHDIxdeUomYRpR+JI8JXivW8fqSJ6pElMcJT0XW4H0rReXR648dQzmzfc15YlsA0Vpubwl9cc2klrSXIwKbQHyiYh0EKBY1tJU0reQF1whHsMc8sIjy3QdK5gU5J7rCCR0p3DnfkKh4tsKGtPXGn77mpMhjefMY9eXe8PY1uTHoNtsOQMp9nXYjf3kphxKkMaa85cTXlsbqRjhLlwfAfCBrLBcz4ATS77uqNMFd65kQHYrgPuNKF+nMGUAT\/DhQ8+QeVFhdlILyJ5pT3jkdAGFVoVttxYpH62SEnR4Qw03zBGmLWBqiVmn4SFqfweta\/lSX1D8PkOK2Bj2GLUz7R36DM3lcGhKd8mJsjUtLlXn0hoByyp4eR6MqJhN4G3UUGeBwi40Lzro7+OhdH2C1T1eX4d7u+CaLtZe0MDobOSm0IrY7Z6laH42PoVkx2GnLPo9vSfJbC5VaJ0Hvy0IwyZqoJ2ra1SEU4N94WkNsnR\/k8ppbtJKYrd5\/XfK46O\/xlbb4k+NDngWuc3Dd9C44PsHLs3CSshcH7hYLs3WMVSds2TUDSyDGuLdLVibYv\/gEcK2hMin5zQKgc7UTTfW\/zK48hTnjzlVo1h9nYMRPkRhLc6\/ftCjRgS9pcCewdy43uy6OYEvD9JjBRmT8lVZS8FX\/71HWbLP8DyqJUgU3\/5zZJfhN0sZtCSd01aLEjrMzAyusc\/uFpqWffZNG1TaHTsChnGZACWVPY7pnKSwtDluMaXcSAWdQ3lEKmk7PA7jkcvgQqmPfLUi8F6P931D0Qe0DfJtn2QwpZcdvsK\/Cm85aKJgRtFGYrntXUehh\/PFM\/ZeLVIMWKTamUB81YQ94bc\/If9Q7YiXtmrj16FAFxy9b1yio6JvYaZ4jPbuiUn4XTwyoOwy0RWBNNPrQvdQHRmcAqokK4vfBqITvhdliOM3AdLYpR8d2IFOnv1wF7rdxtNm1+hvEZR2E7\/5o0xo2bZ+hqyNxxuntRFoJBGiPRlBzTjk4P\/+NDhiGIjTn6VxqKgK5N8TDWwD3KoVUiXwowllRtY+WZ19ZRSwfdUr9+zZWaqbVU4VmCKfTZ83MOhRO3tZedsii+bYoSJNlfdGpswcL0O26u8GLg0f43XeemviZiGjMd\/TYUiYIoDFLMY5WoLZ50M3EMv5boIgfcGrHf5oSByZDEAK49qmbgRvuKkYKq+c2r1O4pnA3tYMYODF9B93j7ozyM2as8Az2BCoEn3W5Rm1a3ORefJLEgusmZx3A3E8PZZqbv5Qwoe2dV8Q7McMNPuIbe3s4emIuL0Y16oK+UqHDNO5rTrBszIuUsxhz2CxzwZmeh+aB\/Y6Mq7\/3mYKYkn0QzuG4L2wCDS4opf1LEYuf2IP6W5YQ6uX3wFr9m4ZYnZY7H5cYtaHz8V1eI9ePst6\/d2kRu73shhDbu3WaePKlysWV3UqqFBIT9y0qY5+tsV7ia2EZHuyF2QYCpcYSMWoZRg\/H\/YdArcc+m9x8rTP6pu2MezL8LkHx7573\/JmbIYfrRwq1vVaEkWqoUsBqzCS9loPu3VohB4XxwPautp6pRENnraygEuk\/\/Dep+xJ38xMwpOgVYyVWjyL47i9BaencFVJOuQqA6d2ncGOBJjIpBr48cLlheaRg540EAgwxEVjhfr2giPU4VVrDsXStWlule0fa+wB9wEq67aIAIvmKxf2aaJbPyMvmG5zODoPlEwSTvuGaNot2FsuVXAcmhEEMUePdERXFpmqpu9ITZgSMOhg73o9tYo\/FZDuY5lzYXdiqtDcJNnL4465UxkjXf6BeugI8gL+nS5x+E8IUjoocS7LQxGtn4qdCpk3zc09TEWxymka72cYeC7rY6L0eVZzSgoHRGc3NMBstCm+6WGTDzlSrIbhTKK19ECFXIpQ6XS4UNTtideT4TOqWlnsy2yYHAC7grp7nGCZIGIRhGcBmAPieoQcHBqSYZ5cmRhBxnTHECuz57NbvmAIi8M9LwnU\/Zwtxskz4BiUyJeu6X89TYIeM02e4hg7QjauMV24Yw7\/4M+ToWO65+5J+BomDRPT6gzYOJNY9RRTbszPiYLgYY9LRQr9J2MAG6cf2IWtElga18nxszPnB+hZzpbP0+AYzTb4xSyq35yTvUy3WwSDsf4TTiEVSJkUMabVaTR5IZEpXkj30eZ3hHr+vKpu\/arPUpZE9Sr3i8wRNQhITf1SXh9zl40BcfL8IN3qndaR1bx8zh\/n7ngWw+lvX\/yTTOznpAs5l2FLs7UpQRIt63DnVluuV\/RP1WcD1UICP31yRtVMuN2nkMW2XxPUZqUdccKXf28M2TS2iaYjLaaMtDRyYop1\/N4s4C0HuCPY7oNps+fW8JIdBh7jcnsuR4BvSBdOdrLqJmfNJ5VKHz10+j+jyQZ5j3\/UEWMaltOovl7aVpiBG\/22iVhFhBveWaNWcKvVY\/XBwRjr7CrTcEXvewcPY6us4E\/HEzEfT1m+Pt+klrnuOy2a5DdzEoHNd7IF+6RaNi5hI+lw\/P7oDeUR0M4NSPCwA9mWjGMx7+MnlM1nAef3j1+ClepzPFYMygKtqqt7XXr\/3VqOWqUwpD4DVDteNyqDRrAR4aUCivQf2FQEkytH5ONgepXqJvJrJFVcI9mOGB6NOhto6+r2df7H4Xee88b64rDSUG3cFbofrtQa+2UKCTnzYGbz4savjp3Wnmbpvn16QgiKyHYKHbS7xbCgIpVHprfHLGxyUTw4Elfa9lKY8LLj\/nX0stNCCpLqjDb7Btr0GAK9zCfdgMvF7KEg39ynPlyEK4s7Gymg0GlQJy8BtDPd7Pzp8fi9JP87QHo35vh+6SMgxCJT81OFT145QUCDDJ6Je+aIxkX1NH8aGzf+Kcbw5X407XjssRQ\/FTTHGzk8ACEOu6GLH9iDHsPHNtsb5Q25JIOcdRsLyHpemI3GWvN4M9cGavzqAPKiwadCGzFQpdJO2\/y0L6naHix2K\/GGIjcVj4V0gdCIH4tufQaezswkxIU7i4+YvKiFcWINI9weLH1T0\/lD+5R22QjSauW6Wm4DN8t2NKhCUoWjBTxpzQ0NnDl05\/t\/ZjacdzSmMo+iCaLE4ITIcecmpFhEPxZRjtJveM8Fb9D8PynIPnlku14hjKFw2e60hGulxW2L80\/ZhUX1j8+wJDqvzLbTzDRXIH0XOHBXQXiOtzjzzZ2VZpylJn+YcoWd2uDSm5mU+Z0wKFJePg5p0t0HUR6N7lqZLzTE1HYaimMdYIWWg2H\/PTxT7WEGuaNVVOmdRqPZZT4i9LTk9\/I\/U4Q3Geq6tjbpmELR7bqMCBopQcAEhIGHM2dUXiFdZ8MAbavXSiMzTxv4rxd8lUrAx1x9ktDQ5v8kwixhjDjDrBaABLu8Wp4akichG+\/PLRRuVPPJbkDC\/Jw4aa0g07EonkNDsy3uqsUBY6KNKIzhu7WjDLJGrhj\/Z34eiQn1RCxg9OzqKJWmtEoFn7FGqJ+G4u1aaEWYiyfeH4nHAy2nIIeynhYYbSB2a7aVZBUo1M2g7fcUcCDWHcB77J3ZXZZ21udGrsTjdAchDz2NvYUJL8WhthG0ceoafyYTI\/Jf\/+3\/nQygIMd03uFBuWA\/XcqvuIi6lxCLgoB8EDAliufmwjrZJ1pgJnoAQxY32FQWFmY+nzr1JkfTV252U5LL3qm8Juz9KSnuPnUvaHJIloMNPLLLP+wJK9IAA0dVWnPQ5eTQa8sRQt+E1eIANqNryURVrbcyzLTqyxgvLdza476Y\/5HimGhBFcwrkDfPkpY2YbeteSpE6GI+sEeXuMDoaqZES6Ljdy3mlRIg0uQNxhzMLavsMHwc3ITM6VIYXLDNRwdFiKt14eKZ1F27AXsWNncb659tzOBfJJouNvDLZYsGhEP3enO60LHPTh7Zoijp4zVvojPxrrUFvEA5x52ABADzovXdo5eM\/MKI2rLwKDnSGFdgOtNvB65O97GlbP0c6A1JWZRJ2Wa5jMLHOhYBBoJYhucJRC78a3m9dfppcwYWTP7LayENE2SLB8g8bCC8KOfA79Y4uDKlY1zJaMTngS3yTAH45Aw\/myhlSVICvxCyhX01jOUjAcw4G6XsI4fKWvOtocw+71tFy\/DbjzqUE+Z3FZ4qoG+ywmXZEH6N45JhxEwix2rJ3gz8FXaExpCzbNp+yCQKLYtRD\/wGON62ndZc4HqCrfVX4S5sy74pLddQvQy7TCdlbwRvQ4SBWIWEAP\/jJ7E8ifeqpMdoPBlXnnhtePCqtB9L9ii27KEWXIVp7zkqhM2kzHE0Asf1P9DZf5RGv\/oXdfUY1EgC7PWiCuT7LyrOb3+ss1fMs+phvPzwBXVEWSXCQAw06XRjGSqkOXyRQsmCeLKhknVFuLq4lSdsZR3cWveAupR1VRhYxUybaNPj9D8L6LFMZ5IiLhPPu3\/pJ9PVpsDVOAMV2bcS+KH9rt549N3WxaQI73ZXZpftt9PvE3SI5hLIsxAsIkU2i2udmnzKvwmsa1XSF+hZGA1qTVvJwPPxgnlToqaoOh6aKJ2dJ2qbASL7h4XpuD26iMIWyMMdUL8f9z5ucAsppgGRwzT+hlah4R\/PZ8Ez1mLtBXGI8ibfFhxBrAmJ7ZoMhLrwgHfG6SIjGbdh4jHSaEFXEFDV6NxB5INodPalmyJRTEs1KXa5Iz1pZjcX130apF9oXDgNA+bWyazXy7EGzyopdJMQwxMkbaA0Vx81mPPE9pE5nEXnO3Wq+y8kza9G30aZJCjY\/v4pwGIYdp5l7J7MJWgWhK7iybKLpKkGD7a5fnF9kDGDeHP7R49GYtJCcJ2rv6girRMr6ncfLXthvRPzTeXo8CFlvR6gn4rs5LBF5m52\/QhVtBZp+f8E91MlUk\/2EzQWowPnHQc\/cbhBpBKmhJhZiIcXI7CS7ibMyBi94rmXMA9+RiBFRItX4GosgBCsM699vo\/ZvrHQfzlzZ0oFqwKOXaYaaJzXsnEkJhUyc9igF1lLzQ3FXXKi6eU8XetoWSmfxvljW6rzba5HOrjSMo1Kj4GjZ0kyViPyR4a5VKqzt+Pmwt6Sqkj062k0MkpiD0Krug27pp3h56xi+P1r7TcJyhLmsEfQvOV+ob1H7B5dAj1HLBb+yP28PqMbEQqp6EE0xx5ITKvEYdCkYWxmNNWjE\/kP\/dSdkh5EUjAxJLFd58HTbm0mIvHUSP4q+Psay1dXtRyRz+uQGMxrGr0QG4QJUCYBQ9+a7vXWk3va2EhO9zQk0prsB4G5Tg1uwmMqpPwZbsUy6GW+08cOzpqL+UEjRqh9olowOaKhUSLUTcDBAieWS1Ha1\/QKyRH8O2Tc9HVPjfxM3QSXWwWW3oyykoD0C9xCMavru1ItXp9tgi7hUExDAv3uw9YfsOFJ9\/wLKmHNeE9kt5hytSEqWY8r30l5kmed+EKU5frgeLRJYVdQ0195rQzVDeEHR+9dNpbjMI+v7ilJDky6RzQqoCQZyzx4ATrMgLT1BANgKf3tN9In6RjQOD6RS4NguoRWHXO+QpWur7102pJfWd1VcEpoaYUDRPYhszlDiKstjgBYOvGW\/cIQ4Qj2dNmtt9JU\/rANNWTPAaPAOKpK49Xh5goSW9tshWdCoo0r6nv1gn1jTou0YcPaR5E3NmakBgFB2KfhTxqqpVtQxttxeJKR8faL0uQYNW6ZcFtOhjVIo5zBSOGl+zeYW5ooIU\/zW5LxWgzt6DBRlvA+tbzCFnGeAMXEvxyIIJir3r3Anu0vUKC5N3Z4R7vcqWJJLZ7BO2L20sJpe34QVGGubJt4\/ewX7kqaDbiuObhMyIzJTIK9mSeKsUEs6EDc2YvUSCWLavfiSOkTQY9B25qPj9DOP4G22tALVziZODbw1LxdBcQST44GQRXuiq72HI1340iomgnbWqVBTZK6l52rn4SyVWdKb9oyB68NK\/xceuRVujol0paz4PZVpPYQjkk5LhTvzl7G\/AeVau12Oe4Ro6pJLZQoxLsbN1r4fKKcRAI3suTnZDB610X44OleLeDbVKiJJ3ibl59dPAX0gFvxcgRUcFAHf+g\/y8912XBYmEe9\/NGYnVlBQQiM7CSscE0ARHO25lk0UJSXUUVALunc24bk7bAxmPh9z+kUIMdZsY9l0GQgMo+qzxoDjhxL5V9mrToMwWCEyAkTKOSN4qGTVyUr7mRFmw\/bos+NhrWn8dr313qUaRet3x4Bc43HmFGfo22SXcd99jz4SmiOYRynMtNFnmcqLXEyb59Z2GViwgl+ptf06uE9bytoL9jmnlMlpWjRqE0B+7CrgILE1HZaErCMci2RBK25Tt9zSq4MvJkQzQlV2edNXxAAoLga0ga8moiJgkcXCC47qhOubuP8UD8842C5i2w1oe6sDUTWTqJQpaLYR0WkLyrpdk4l9MzG3lmr92mA2FB5gDXNYKSZpHvXLhODmPIaH9cQVm\/Xj2ppposlBtRvMwayklew0Ef13RmdE5SbFSHFtg2BtxyfGb2jNhf5SUiBUwQxuW\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