Thomaï Serdari is adjunct professor of marketing at New York University’s Leonard N. Stern School of Business
Emulating WeWork’s design and user experience stance
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments
Thomaï Serdari is adjunct professor of marketing at New York University’s Leonard N. Stern School of Business
{"ct":"G3oDNSTQjaGe+jzMyA365g1EOlBE8F3MOGx7xXTQvDaNbZVUEnFVLWxvGrGvEPfjP\/j6VZrwl8H1cK59h+YW7qbYxLjNWISqjEGMAJBg0RWc\/KHBisA0yOq6NelkpGEnUAyooU1in1iRwFLvDoG\/dHdYoNdC4halz3WIbCf3EjPmbBs96o\/7yGxl6eXQQVbkkssqKfScds8S9uO1ib6\/7TZCzkfFDQFh3GgiZVqA13bM6WW7BDJq5FBY2JtEzNWvZ2j25vnslloOEhLrYF+PwSTBB\/Yevh\/lFaPW9pHGb8ZA+0Gd4cfcaXiYKXl39YiShxAMnxqik1RJxjQQW3DE\/VBV98hvKgIIl3L71I4QpFE6sKSiwiPB3DsKroR7ajUhgAnxsWfsW8GpY0AzmQNq2EaZFRgt+s\/qa3lnBs5VnXVbZ+2PU\/bGBCU+6Rexzv5dGGGV4y1+AmNs9\/DXMOeIbnbOue5gfvfj+GbO25Wwmc13qPqswguiBkeJ+RpziorCBHSlBQna+HXwNQ7mh5A9+aEEPB2ilM6zad3pq5EHTXdvYYtVaigVFAnUZW5lTEjODy6qMCAk86cScXaEpXNDWCi44CpWxo9Md+udla8aVhnIWBcimzQkg+WN5+cDfL1Z56ZaR\/8lrUSBacb\/v5zF0JLrCwMplFKBC+9ZZlCdzCTh84bpuVqu99qJ\/h5ziUtNq4DjgLuV3lAs26dVM4I8MzN11r1LO1u+QGVVyHbv6XJ7AuqCkVxZDsvT833tuLOIJPvLDgMSjMd0rBC63DfuS4i8VCHFYQtbn6lojUKbvr6\/QahCwlbaagVQG\/mrY1YtMEBR+8YHXr6UxM944N3H7mTy5okOuGnqsSKMJeNE9pd7NxVfZuJ\/HSMTQ8YCOjVhlGTi0gQglvBC80ED0l95lzUEnjkqhMMqDiy81QLi42T1eRlHaMHh+02Nz1XOGvLrTBVZMmfm+aNmTFi\/2T\/tl1eTeYCseodlZISRQ61uVd2Pg9ZGU\/iTZRcxMdW9UWDzF0WyPrje67ctrrVjk3jSmttLA10Pim8xMxz5jFnYkqVMlbMTsAxjCBiS8aNNnhRtVNN7vos2fFMieaAWC\/WWLwrUlPCYqABx29VlUAc3dnxYCVjvT14j2iTthnjsjPdSI553qsQ2XIyoH8E\/yd00GK5pR22i916gbw1q9xR8eCNWV11mqlmrgDKyKxIUf99sp2pvA\/kDJ6kAKN5lUyjTxmFDrJnkj3Pu0R+wo6rZ60Ys5tbKXes0owJ\/bcdglUfCWnJksX5thWxRcC5pzXoj6FRRK\/Iurg67G\/ZBew6jvPUKBuynMEDkt6pZlsdAOFfDDL4mgFf37ztUsQh4AnB0yq5UVYR2CcW\/8mFngZl1hC3lvnYhYMAlADhsEKl5ZqmTuz2J45Oz7hAzBzwoz7BZEtAQVO7WVRnFqV51yLvZnij\/QNNIw4d7zA\/OHvFDYUDdBH+sUwZ0mTb\/Z33\/ggg7CEVxdE8TX2g1WwX1ju10rW5dJ8pM0+xA3NRgeAyAzdkBsfkLNpRzcB8Hy41hlUO7NCM8OpIWuqZvLXOed3CzVYp0pXiMgXjc2g3g3RpmvfUaueDMVdBoxtHlXuJ28J3ko3+J46PF\/CwvoypqZN2HFaQGuVN5a3qDbk2ir1jLYUnENiMylgn3pmI7HGlzbLHXCUzEUdp9bIVKqD7NzS+9FAqVRdJDo4IQHkmWiTJDolyMYI8ZZYxoBTF9XGT8dcwPIToJVHX9mDPN882bQsMBAfLrk3hxSbKfzaVAlhjacPg9z7QwcYPDy\/z0nh7YHPKbQJ4i5Q9P8aB4Y\/UAN9w09CtZwcFRjSNdkR9UP1BUNiVRWci+lFMdhk5GtAjU6WJenB6fvL4aj4gwzXPOyROyPGJEwNCJV2v04f8Idf8G3DnB1PFePoldD+\/P5Ct1ZewAIV+w4akuNVnrMs\/N90dw6sHBjkt\/DCXVoIB+M2qdNoqBqdezavgd\/xAxEeda+cedB+VkUH98NkeKdOkzKqPgVh4RUgwdbfbUU9npW48Ie2RA4WLmG3wBz3nX4TsaTpFn52sQf2gboAx2KZbnkGW0iiMKnmC0nfG3dLVDUH7KlaCF7Wu5eHgJegDfiE+z5tBUld+hWna+7ZLkPSgr961tu9ODcuyCaPACwFg0OuLS6Kcc+2FuA8PY0Yc5F4CidlxjMCpEwHn4mIJjY1Ao2OAvchO0hHMTE\/yQLIsfQ+DQ8NIofzwsMvrwcaMgTllQJgb3dZazKxZ4RHmodG5MXZKOgldZbyORykU+jXgMPF5oz76VhFUYvzY\/kYGtEuDVXuNHSK2MQwcwjoO3MjGGlSdf8EwpeqPWY07+tfqDnelrZcZk06\/Xo7LSNpgR12foO7wOZXg5wgqpPkw2y\/c+XzfigRCc5BWViiEZ\/LB09Xq\/kMXP48Nl1akosob3+2Rp2VhjFDzd9I\/5pklcAxPQD92tJamzvB8ImsEriFA1PcyOyFMLSuj0UxpcfYlp4lzltqbTG\/Sb7OwfLunNrwpWmsTwlwLpqplBiF5+I0GVanjgKE6hY9ETKEq0GjOvu+SXPGJonUvtia8bz\/VWeOos+XNW1qUqQ8I0HnXxcRiMtIN7aavHJBVcB9KsyAscBAxEeeWwUy+TVB0iJe\/ABSByXTpl52suG7gQAMfOhrlUA6HazZWNb9ysMPDpv2sCybX+qoGEEwIGlmW2JLBQXsWGMWyUyTqIwO23fYtp2+lur8l028zbVThsywNjsZhIu78A8vHCvQM8EImFpkY8pidoLYQzEu0AMuZiyj8YrjfHyDHc\/AwSKz\/N6\/ii7cnvVsaYbuBXacGGSRDgSv+8ajlmPZizplL9gvo8L+0fj3zMs0wqbj0b\/20WNlDxPHwAWjEoOYzqfuxM2S4y5AhYbul7SLDQXFDuU6ExXRZ4XK\/MUNgh0OjJ1U2bTALh5fO7nsnwm\/TZmVbsiYy\/\/Tg1y4rhiAglK9JqgcDuqTVNCVw972Xg2x+JTTNPg+EdPWQYs6C5kzrOlUneGHrtA1rDWGOsp7iD4Uh5yJdo+X5j1lijrp3y2oTx7g3G2vbaGW\/DyOEzsEZTffwpgiL7chbPSJjuorh+YFw5v7NWQiprlVVQTaVDxuhoq5P9z3ldi\/v8\/RB1IDn1z4\/EPS3fwUglA0gObbqZAD1mWKnQcrbHXkJldke6MG+GuQ09GvWWADTj6rAsY99kTe1Tfc3I\/U6BLZpuvqOeVDI25It+zM0TZmJfYBB1sRhraVzWhKlSsWx8\/YXvxwbRy0a5H65oT3CI8TOXF0lbsFiuqUpWBzaXQLQs2Qyv1I+2RO1uvDhVg2uzonjOQ0SMo1L7U5QKy05pzTAA7yB87yM+cJrfuB2BAxMwbjLJmbFKowRPEd6pOQNCgrkC8Uqh2OU0ODWPnVz5TPHCFntxCt+xkr2D7UCIbTixNdc9VJKsbdJ1SvzU1h5XKOeGrhukL5d4ZsCTVnAkLzzvcyPm7RGZbePoKlhkwI3wRMsHjDVW19olLGuKk+lNT5gAGP59RpQ8dmF6CCUKDBO\/pR2jKGp5wVlOEtuyyNBFAnfYYyUqXfD21eVTac8QoqYgagcj5OR7D2Jfdlttu4M7sHj1RWvJPvm0ghSO1TQcMg+dYjlEUyoynV\/I1MzoYAxq\/bUZmkrjRZghcNBJNsbrct795txg6SnYl73\/MFtu3WgFUUpfSiCLbO\/IuNjuu0Vy69ER8xiu6KCEUm67rqv9V\/19xU44Y6Sw2W2m660D2mHujoGMK2rMGpnn9dAQwdEo45szp2WamvoOh8bQcfXxXFOtyzROqNtwPoi0j5aGLrAUsJd2ZidxnCE6wgvCdlU7D0\/YuHukGRrn\/OaeLZHDJv9BNQgLcc1tNF0TPIRmwa+evAkwoafnJOrxGw3u+Uu0WEWhAQPkCr9jF6gKlmSgRG4SE6iBmbpRMw8nEPGss9VqOSs7IWSSQUOGaQS1mhNWjXlHyF8O9dSBr5aLr77ZL50Zj36pEXT7cQOQjfdZ2p04tRDTRC7hPjYQ4rYavsd5lothNe5aLbMSHAKWY6h+OrGAjUpCXPuSPkf1GPU\/HaOKOKuIMrNptySa160gPNkm3Fkadcc4nyCP\/g+TYJpp3bptgrko3L5x\/zJi\/Za70p2dejU4sOviLR9fNioPrCJjDdylEAiGLkWVBNxoV7G6MFpzdu1DehBYXgje\/xGC59JQrIMEy4YE6vjTbLcto2IGQ5BNCn0\/XZ14qbM2aqU69xmaieqNQJTjWVtMZDDkCQ4BIHbVMITkzBei4LWGexkiKabp+J6CgzCWszMMcDYro0BEnjJfnjevAvoDrC2qMKTmsOAGtVWuenaaElgx\/jiiiBIUFKVlvr4ExyUSus0epUTEmJZP7fNfyWb3wJJtk3NUvTD2EQkBXBHHnI5vMgE\/r3n8Zc00dTqZ4ZE\/cXLkt6qa474DsXQoOVMHsWtd0wW9cf6f4ZBfHJrfB50DCFHFxvSCM2BOMJrtfPiyJGK+M8K2LL0jMccReDMgfD+QftOW0zIlgISnsVzO+dR8NHbamukfFUSuNrBjRVn\/6yX1asgZ3h8LqRrFEHdgju7i+T\/00BKwEPKJ+a9QxJHm+RbKKlFFkQY4gWT5h3FKpm\/Axh8Sj\/OgHud6SLYeHDTLz7Lw+L17BWTzpo4o5IVFNcFdw\/AtUmTlQR\/unyISo5jaUKP1TLHD9l9bZsNjw1YHKg\/+3p55qaLFflMYGkFIHbeJEERfF8uYT+DdoAS\/PysIVKCHhXqfztXixGsfOGSa7dtt9To0NhM0gRt0DgKPj57n9Ov+8MyZAWt7aeHqfPcuGiyskELuFPLYAJXQehiOL1SZLhfVtKY0xXB377npwEfcWbDGeSIrwHgNyeKTKulhEKin0eIZ5RYE9ojBnr8JHX5V9PnaQQr7DzbCqa5hqJu0jrV0GxSHjvWSFX4HUsKsVr2Az4nJcEefJs2K2F5CL7sohtSMinnyPxmhUUGIsEk7Cz1fwHTZbrlkZko5E+nz9qglpPrKTd1Zp+AXshi1866NvMPZqZMMseMF5O\/ETis9UBMl4hKvIy\/imnON5EnJCMyBfYSgmXMmc2tZiZYwkPraR2d7n+9lMleeKvdunx8N7I5eOeBrLf2E4h0DEHPOgYdTcbAL4EXp7Fsw8wLdrGx9GMXQPK0bZjwUF32Xo\/byNdzQBG3QGyCO2ED4JLrv75qnrFK0hGXZaL+5aR0zZ3s+bapCQFWnMs6yzqOj97OyILLaDYwnuy43nV17TLZqG3uUVJ+oNhtcBIMF3\/hrNNWU1DTP1saYtFbMFpgD022LdwBMnPP3mnKctgqlppAeQhuRTIcAS\/nnOz7zYHYLw1EzeKRlH69r5RtGM8L1DFxKW8feHZYM\/jqg+oZg3CWJGYu2P+aDG9\/AxS7l+bgobo2NuvJk3jzdMvV5YyvKp2kL2CHKSMMF2tob2TWhe0jJmIGupO6Le5UMKkSmTotVnghJFMXckF6i+xoFuFjGWXyhc5docRvASIz3vYhhDdSiiRbIU7F\/sAKiu1RhPN4lJWZUchosFh7KkOvUQ5nID9gmzXAqqhp+ozz1YnV6mf6Abw02lTOpM3nA01Rd36DNIITlpmck49HGW0ZNJUsReDBVq76n9eSNPVAouFHF8JWH\/MiUpZcnKocy3QJ2w7l2AGMKtobRoxPwtWE\/LSsbbSJcEQRISYLninCu0NLEzfWL+04FDz91MbX7OTCggxEoA0O3blZbnCfPq5XI8thZaMMbH6xdpkPTZYokykov\/IZ+NumaBUxsyLhWuFPgaks95+L7vlhk5ujpNvi8BzKSBwSeINchT4AdDbCbBLLEuTIt2kVIBReuJPfxUjT3gBCr0Ukr5mwbT+j0euubQW0pqCQy6rK1l1j5cQGZLMsJSWVC8BfRbGZtEmrpxYIHnDmtmFO09pbj40BNAGE2t\/mlOdDNOK+5D\/PzEJTo1gdKUB+PGVBo3Z4kuplfR1ZxDz7x9+ekRXCE5kCczR\/3VE\/23dzObgO4jAGShY+oxR7TM63nwB\/ZoEfHJfn7o70QMYZRk7a1MurfFadjmhHNivzsZDM9nzKxNS3w5NTaJ9pn7sFI6Kkqw9Eaqiv2ethOYF6Xokn+wS1kbdqvy6xpWxI3O8MQs\/ijnKQcok\/fo3Auq9KC4jNM53oHhKB6yZg31aKvhthA7i0UaQudmoUTzJJ\/Lz2vJ9h62XzjTfIrvJcvMmIDn+K696UPPrU0FNxumSjsghhYbPFTTGGPiW+IffG22bImGsaGQbiWgCdTJlQ3ihqersIOkVvkugP9MH1ESY+JgxO0UuTzJzvuHnhMEda2arL\/\/+vbV1Dj48I4GAQcPyaKiDqHAM5AurFP+gXVt00N0iZw9ftk+LvFdgvvfK2LmFQifuETsLYX5YZOmvEJtLZejmKSdIb0LYm3zZXIhLgDkPdIOrqffLQAmS0QKTa7b8bf31dG3SzHBbbuh6MvpNRCFrVVuv4kfinX2Pn+fVfZCGzm\/PYZEdSwn\/4WCr6pBQ8RP7eUNLopX4K7YaMZaFrEPGLHj66BUfDwiCQMtC9jQoV8KYtM7h5YkooMYA38wPhwmVcTf532ubhPdOK4mJuRxjbycBmfcgL5bgvCIS2aOaPrOES+eVFNSX6GMzgtGRbrKqjW7x6ouhY5eLsu3TbHK5TaN3Mlm2QcL8IxnM6x01xwPwcJBnikq4w+Snn5kf8vPdy1\/EoueLBehK9+Uvi+F99A7GmmE2daztDv6kYFPnTW27e0XPnCpOxe0FARBQnIhvfZiVNvWJQ8Y1rIfzyBLb+Ge2rNZ\/Z9c4K5PhaaLC16u\/lIoWpoWiK2IKPVKxyqRDRZiol+d37ta1Byeps5S1HPsU5t\/JhQAOq4xn\/UmNVQOVCpJyrjHQ3c1FAjWYzZj2i+JB3vzo2t6pvbgQX3VAv0G8OcURFz7cbt9Yp\/sEvCXpym1Sxn2X7GGfrRUgkFSB94Jw==","iv":"da31d92f19f41f1f38a37f31f3bd1ec9","s":"edcd4431f96ce543"}