Thomaï Serdari is adjunct professor of marketing at New York University’s Leonard N. Stern School of Business Emulating WeWork’s design and user experience stance
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
Thomaï Serdari is adjunct professor of marketing at New York University’s Leonard N. Stern School of Business {"ct":"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","iv":"2c3998fc089ef231361bc208fa2656ad","s":"09f64ca75940bf99"}