Thomaï Serdari is adjunct professor of marketing at New York University’s Leonard N. Stern School of Business Emulating WeWork’s design and user experience stance
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
Thomaï Serdari is adjunct professor of marketing at New York University’s Leonard N. Stern School of Business {"ct":"cLhqT5BWBsZLb6wsDmuKAflgjr\/TekodhIyKWPY0tMTikGLkKnGKfZlKYwh4RinS0hYSiae+bKC8uiotGeu3qeLa7hfthYQcAtgWY9oqjEguAus9CW2zpzQskmXTwa4CraUGwmBn2eJ2LVsuYTEiNTo5SJdOH79vmgtpnlHlYXRhamwDfac5E9bVZpfvjqT0bARfTjRVNRhlTKKZBCKRPesyYg6n5Ykbagu9nVejf69qTumvvJfHmN7vz6cD6W6oIMy5zM46fVoHRiO5nRCkYJTJ0kUYGnlEdUciIdoNKDXGE1FKCMxUk+N80rDY4f3yASzYWgS6UUqcN5fiQxF2uX3WUzU4ZiqMnfBgA61LqoQ9RhslOS7FCwzIJmvrS43uc8739GWmvShY2Q7kdRl7p6WAsx3halNo+TduArSNcDsqTqbZE5qBmb6GcA44RrJNlg7Mgea10iYylwVFXU0I1p1OSTGt0Qmp9O75+abLxo\/QF\/7PLGvQ8cN98o88wwdMzpHgyIDxV586t\/HBhKKOWeimhD3jSP1+NVK6cOKaQn3GQq53Jx0aVdExmN\/uJO\/uFPDobwijevPOQDJTI7R+AXuEgRt0u5xdRzwepfUIZrYyzbny9XtDURrvHm7Y1tlTAUr39191WSEhjfqGqD6akbhzha\/EIrwNMWUe8+6CXjx3bt2IrPp4DABHyOUTN+BrRAunfh4DhQdB3iD5CbNEJf2Y0C7lUDvbQmo5L1VWSrKqVlgGhC1y4DKD\/ycrGjiRvDsDGvSEJio3QDcSEgrHoe125up8WHw1rmpff1POIDtwj5KGeyW5X1SxWBYvhjiIOT2NPvoGaozaW3WHwrqhGlbiO6V+TlVDR7AiRmdV+mth+qczDAsmCkD\/vwDbfI4ttOnF5bzia8Ph\/NBC7lyupBeg07MIk\/KCzvevOsh0Y2YCqA+X8qsxU+WSmlr+TDGkbkqJ7tjJ0pbJ\/u+YIfct87gsbBDl2jZF\/MR8U3c9Vev4+qeHCQ1xVLw7zrRzKi8d0ZUUII5kmsmUHce6lhsHRJ1sFysbqIpOF9f+8JV9A1FQGNq2g1mMprl8VaqGskKUYjq\/l42Dx9c7uiVFGJpHvU5qjy14Ah0aRd+EpUI3eTBgOlTSlnjVXkkVdR9IuC67HJ+4v40HSVatm2iHAL3h7UUQVcF7yaFL0ysOzxbqh1BgO604B+L7UZsGQdgXqi2UiJJrJwZuC2cKy\/Um8nAjSKfOiLiQV4QbyrN8S+lKsURxFfjFT+wgBbiJlg0A\/HTKSwXKWyYlkew+NhvpZJ3nTqlHFQT5FqQDH6gze2YFWDv2yOTPCeWSl8TcjBVVntTiU5lim9bQHriWLhun3C0B3X2GTDtP+xS6s3xIoQW2RgpFgOHO9d3ehMZviancNQaj7EuU4PnkNWuEZiti\/WIrTxeUn6KWHCmVzuEzip9jAWcGVoEnoc1ef7C+yRh\/bh6gVaJTzTl3m\/jMd0\/8Om9DpFuWzunNzpZkGXKNJkVLjmeXRLtT1kPzwdnMfNZrjrrKc92wDkAFIndEMiCdnr\/2jakQWDGMvIO8X7r4bqsJoxg9+UAFaaM6KayX\/nvqUMEPImeRpoafzWXE5AMjBS9YFyNePHn\/H0nFLPRDAW0HMfbC2L1fdO024TMCxluiBjRhkORzajQJkmslBdEBOAvYmMGY8ts2EWDEvptjLjBIuG1B6d6fod8aJo6Hk33oLjL8UL2Bcx5Xf3hTIRt7VYBQWas8IWiMBd\/BtNrY\/hvxv0SV5mMZRHh03QfEZcCQ5F1z7D8huDBfg58EbVscJyOW0G\/dhus5YIryGGm+Zqg7nhXY6+O2r21h0q4K84OoR9hMaQgbkO6h3X0PCKNNE4xIRdZpaEmNMDMJu9chSQuwY7iHFnN+uTEjewvlIftnxTr2crXYvMefCFLtAlj7Tig8hwdzE\/H16ZKgvb0n632\/Na57hOTW8AJqkjrrjNdI77VYjkzfXMSpHDfHB+EYH\/vLVPsl3p7b2z+H4uCFc9EHZLxsKL+xlyyhI7qDt2+ta\/qnf4fSy8TY7BApkN9MTtF00fDdxjXwkrmnknXBSULwxYr4NOsO2Q3WnY2XgHxjerR\/nQ4DbLmpguN1vX1+G8vdtiLJCLuLgCM1bAnnrE7qNyeT5kEyDnNOZJrb7hqUSeCdvAXP\/6CEYQ1ZbF8BBfW8v1sh75vP4LvvlbH77aw\/T8p5Zy\/n943gulX81s3FglC5xpsCAUR7Seso9HdsuksbdanhMADjXXe1oWOPWzCEIe4afcXl\/DeeAs1tH4TF6SHSU7WDv89TOuPHWVmG1NfxVo7rjby7vKah\/g5dS9e\/KZXnUmyiqCdHJS+Lj35I1qU73M2pq2szGoifdYrSKe+PdUH7CAgGBE7Zx8p+wUMUsQ4jQebEqDejsLzWSY1oOOriuoWE3YKkMGDP0cP68aAwmErTIW\/jJGHbbtu\/GOBxAMogpty9eoOqpIkE0W3bOOG+lgR51Lt3CQtQ8TTLd8oMNVQtC1HG0vuFGi1ko9TnQQa21eYB7VDxz501YxJCvcA0b4jOM9yeNtd7Mnwfgn6fHuAfng74J2BPGQNT1amHmMMVoMUDEa+e87j8JGZwSKNE6X34cVqXNrCktyn1vJaGU0JqsGaH7KscBRN7\/7PQWVMXBBkCVv+Ikna5vKcJzQp8TE75utCMkjGY47VZu6mA0r15ciJ1aLF4V+dzG9u9u0N5xlf4Z8e9qYxrOK9kyebZU7Mb2r7e1TPZJ1MXGwx0Qo+MFcjSQ49vzh2zalPYuaCe7frvUPSf0Dx9hxWw0dqH9\/l9qS+ReW+siFep4zNoKr58\/ZlFK66sv1od8pyS9Z3S+rCDjC8ZlSz3wpVfj3HhMRRGHNi4btzLyWh+M2Au8I7\/LvP\/VB1bU5SzBYg4Xa5ppKjJJXGX3o0odbpPgf6UmeIe2pPVZ4nSky4agVO5i1cBnWez5ApAk5aR3OtOWckt8EUXv5gN9ym6IfhfiwPzlCC7HAs2Y+RVbknd7xxhwEn1ECrHrrmoi7++27ImEWUIFEBD6eWZGX4BsQVcOa6C44IsSKaYVXQzpo103lFJkERg4gnM8kY\/MAA1p1UWf18Y2tSYFBo2qJ2XdEVBsUUxCtUINBeIQfMAlsGG2W5lbAsE6FQbjbQukEP5npJbI8Zojuu\/iFiO0eTMjaBVkivi1EdJo7G6CO5uP+aGGdcMUgpo\/BK2zcnwPNpQWFajayHtanfOjt9rNUFUf\/+Ko6Ile1zHXYEe7aYCFPo9tsso5rl756AHR8KEuvGIIkCAn6+jZ7z5kdpDCP4bTvgAwClvS+HTu0z+7XTeTcJBuDR\/EYMmHqQPIrTQ\/9er0Vg3wisVNGthw1gJRfuyC8sBQFeJOWCOsbmWOj2mcXlBeU9Xuz8nntIK0JpYgKTNRU9TLGjS+7MgaJUbdAPT\/IwgqPRTIQgeXxbWUqV9p5YZUrgDWP5J763RriydTLUzZGIov\/4vKfwgGEx8HFn6mxFGxfsKLBEXCwWIRIsbedagOOtdRbVU+clGOFwlrk44bvjZ5fUPk6sVdbuZSQAT+LY\/C\/\/OK3SLvILU684zhv12SkwIAno\/k1MYjW3jIOrkhvdWwCJMO4YKJK8d+\/WXkOS7wfsh3t1i5ilwrSYCSUFJSbG+y99AgUr9i4McarqXKF4fLe1ab2Ep6Y3JvEb+\/USSQSl0\/752jZluO5tvJzsgyfASFAzAw8LVSGlmOAZhzZ5GwqtCDiEzp81dMA6AOB2mnnK4W7FQQXYfSWFq1snulBGYfZaao90wAQo31Pep7NCMXucBs\/h3KLxayh4k+WI\/nb3cXc8FEaeFax\/oSyvbAuegAk0ymlwupdVYyxa2sDyd0OY37DEdmv814ZTN8V7Kc93snYxY6AF6eoAPmlAFVEdiJmFfDAJGtSQgtiZkRCYYiLAYM\/RP7l+x8DthAFQy9wqKN4LbxO9WlBu\/kfMeLaseur45QwAlR+riwRbeSD2RFQdbTkoSy9n\/MOfENH1mjXTuJ6QCMCa1vtQXgTRFcEefNC7DkNYYxfxHbHaRi309gVx61Pu\/y8UhY2f0m9o2V6fqma516oPD5Rbul717hx4zf5\/m+K9WOXCCKy8lIDMv1EC1PGvmCSEl9L039g4aKchnmKBifFMc5hGlBMIEDLQR3dwSqd\/N8e9xjvwhxHEzptGUqvh6swT32I1ULN7DC+AO2Jj21K7gZ172xp+xTix86Fo0u9PI76zGQDBKnRR4x84xM0d90Qcm2\/Lr93RI37MeBn\/rD7T7rteLVddPnupzUkMzFF\/sgMclTpFXJchoD+MFLr26192k9cU8ywhikJb3z28rBII006Lzn+PM78CCE2kV6FjzsHUpoTKIT6aoaaWWjYLpDNIkMPYR8wa9RyVCNQ7et0zcLmyS6NmKDhr4A2qFCjo12O\/WvWtLEZu8iv3oNA4YpR0t7YgfTPpGZviTbdIDtvFMQJmHUiY5VFvRfUeN9MTqeBDfbXvF30ZAYrL\/VyhKRRwx+yGdKXR162XP6fHyDniqQWRIAqhFhxB0a+FqAXcdFuMTPSo0u98nS6moh3gjCmC72KboH9lq5sWAnpdp76Y96guCK1PJQkcR5TNazVUrbOZGhOQPzvf6qG5zI7l0T4AZ3YIQst6Hl6eDj\/S0Zqdgm4thzB1ij4LnWUMYkdokT3xqi\/soMC1PW4+UESXVMbKEqL\/dCJgS8fQ+P\/opBWUhhDe+4\/8w7gAwMVP0nMxXd55kwe5\/1WqeAnmEVJaxSS7LHZnsseU2yAyulX2e3uAXE0PIHC+83ZTDWm1oyKSfr6SKqSBY9xBrsZi5xJYfYO3xuLmaKNCkPx5xHO6vVS3WEliea3aaD+Zr3NXAX9gL5BZmOkY0xrR7OcudJKFrFJUBmpwZuU0Tvpnvq6hHlHY52Qz0XuLuVeKOGzrpDLYSvaOUPNst+6uPrA8adMBizBVUK1ySgRW1fbDwtoj7qiOtx2ZnP2A+d+62sO2CCKTqa25hq\/esKP3EHy3RO7ibDnh5tdiAIWeiniaYB\/hr5r2LXmr6axyDBHUKhd5ihNHs79r5hLfsdDUD\/cO8O4ACgh5oR7UPXZJRwRB268CY9EMz1SHkJm9O2vi3rh04UZ0i1Os5kl3kg\/SAg5YUV\/96Kayd4\/Q7qsHoHzWu0Mj17WF1IL3LjJ3XyqGIQ2g88oCZP7l7FoQluGG4pKiooT3VSZGjGILGWr7HLPDjbxbd0tm2ZytF5YvghQaFnmT\/b0TZcIayHxGPxdV0SkkhYkSRXikHKqGDdXuacLGekgng+2zuMlxHKfJuiYkAr72RenRZSUv2khNWITzl1BqxmDAXzq3m3+WPDkqDlPaf56Pbf8kL4W7V8j5ixyeUXJ4w1KHRL9E1gUNFncEbJzcCmX3LqyFp9LiIxGjDABJDR2J08emJIbs3OaoZrn12PwhK0+sndVX1E9G0KfQN8oiQa3eS9C4Ns77+zPeE2hH97+VbIZlJOF+weRPUOciwE8O3M4AG+mQaoIHU8Zy0aFuMuvidOG0PZkvKlSXs3qPk0PteegdZHCGMwT+v2s93gx7cBxYrcdTb4feOkx7yacA\/kNRb7hdfvRn8JDyP0UXdnMfBCU1GnUpQXCBNopEOmvyNGdPogvWxNze0Sji3lVx2aCNoYHpgi\/OMFPiIk6h0+yGLKD6stcOgPNh\/55CqF2ezfIexGPYTGQPrOozlZE30PZ5ArcKuXJ+34mTIEXFxtj077XBZTfGSjVtVrj2js7AwlEq73kCI0FWz+2Ulpnpuwc2JsfWyy6j315UzdAuyKgQKV66wLRYLhJvjL0r9vCSexLdyQcVKg6muTwZckr5lipwqp0Iw\/OQSafTulL8OSkpbml9dwoplTsfIhnJfbQH9WW7Eq1PZMxr5UDWq0f7bwekBdX5pBANQetO1V7M1bjy\/Zg9cOr\/RyUBX+4o1YjBh1buHCrmgOb4GVJGLpYbTPedis1VUK8ygo0kcpkK9qW627q3MET1O3nWMMg\/THj7y6RqbA7bU6JHoryLHSnm5\/7Nk4P\/Ul+nI\/CXEgMszKHjPfAHzidaIqvudtcsvzwWxf3AOlP+YYZdUpdJFgvnWrdCPBd82rL1QND\/51rE7omQDkWIPMk4oEhNGlhC2IowtVl+NWIwmYXFWILKIDRhQ3oqi9Fob5FcuzlAnw5RRo6oswC491EHRjt483FNsLG7DKL+79ccTnNBq5hpPxeF9wS\/qcoeQME44TpgvwVQqaOsgfa71E3NoV6FL5ClW4cLAo4\/Ynh+qThWOeGNBV2qKwgHoEBnn2YtvLOlnZBzY60c3CbNQW\/dvPNvKDm8EpjRQC\/sgUJ6Pi1tqk5zgsqBvh5W4Xaivm\/ZNLuvMQML+OKtQ06UZocSChI7IfFQ6pdZYebHIIkVpX9AG5mP0Ybk39mYubFz5WbCgIn4LGSF7Afuhjed9mh\/oVJGZ7Hb\/ZiQE\/6mGTSql5PE5GsqxFoRfcEU+74EZD6Qey1x52Z35WhzkYl+sIG\/FkJWlbPobBAQagUNBfxNwu9u\/7Osir+HgJK+ZkCmUx3ZELJ85C\/p+drD5EPkoARDjNSbVBAycIeGw7Vf3mcvrezwSfahdiZ6STYt4VG9NZFhO8gL5KjvxRmuIe0gUlUxD0QrlaUnBftc4njWak14WUxU7uUiYcX2gKVQoKBRcRhZb\/ekhZFA3yJNJ\/U1KFvroLGTC9Zv5Va6EHZ0x2k79A1NLxddfSz9M08g37AjBspJLTYQCgN2xiNHe45NuJCThMwIwedPZp21XFY1+rq19AgVCluMdNqyO\/iUWNcwaut\/bLuzLR5QJvLtXlDMKjDLBhpYpSPCoxZr2if8iVdcZb0aLgjuiEaKBmRZP0v+3JUW4v5vKURTkXBK+9\/gbOb72H6aEnptKdDR0IzMS5guJ1BzEMKrHxE\/nT209+9S7Pdeg+OLyO7\/7+2Dd4\/RCNrE5D0UAVDbtsg==","iv":"5ca9611f2a570be11ccfce0009bed095","s":"f2801c2099999feb"}