Andy Hobsbawm is chief marketing officer of EVRYTHNG
End of season for counterfeiting: How the Internet of Things could safeguard brand integrity
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f405661ff89ea3b92631e19bfe6f9d46","s":"e0c123362102894f"}