Andy Hobsbawm is chief marketing officer of EVRYTHNG
End of season for counterfeiting: How the Internet of Things could safeguard brand integrity
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"84929270c68c97c99dfd85f9afe1659b","s":"9e2daac1eb201483"}