End of status quo in mobile app acquisition marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"49eb748529ff83a72e9a604ef8d4fc5b","s":"4ffc23aa4cea0734"}
Jai Jaisimha is founder/CEO of Appnique