End of status quo in mobile app acquisition marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ed9248200ccab0c3d55c564b34603d9f","s":"e46d891071ecf9aa"}
Jai Jaisimha is founder/CEO of Appnique