Engagement to monetization: Improving mobile marketing ROI
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5752c4723c23d437fb59d67cf999ccb9","s":"94160c2a92a74726"}
