Engagement to monetization: Improving mobile marketing ROI
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2684a4792edd3051211e401a6a81035f","s":"78668c84da16a1c8"}
