Engagement to monetization: Improving mobile marketing ROI
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ca6c2cb7532b3c488e719872723b3244","s":"042ee3245c5a8013"}
