As app spending grows, brands must understand platform preferences
Posted By Sarah Ramirez On In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"HVyc8dZh7WemDxNdGMDDvyTCcqcih7qGe29YGeBqIUFWxCMOR\/Re9UwRzmIPnZhcECiHX7n0kvsZYK+9N254ba1wdPXQXGlL\/YNFJy9dZ150ez2CqLRYOfGkIS9WyjwglbPO+JmH4BifIP6KKO1YpwBCqr2cbiNVQ7pBAmT3vhQlGBZVGfUy\/LPcdmCVflEKvRd7ViHB4uKt5SzGoGo5HkmHQUCphxZPdkoc3ULTmqtAnOhXy2wTz5o\/9Y15GryM5yi1uvOvHY\/Nf7G+2WI\/cTRxO\/aDrK2w8PFEQ7ktxgKjbk3loEtIeiNc+w7M0wIX6c2TeXcMWS97zrWHDTfR7Ktv2mZrEYEPqW8olDcaAK67mCT0GtOaRROQQmXFnsc+u4vOWQpVnwsYPi69RJJraA2sJ\/p7s86dRlsk2dcWra4fCSCBhw8jWGOiQyTIZ7nBCWOl2bCh94P+ghL9GpQA1nRhC5unNdWFsOY6AxfgIyPSnWffB3rWtu7kRXHelPOMhm\/+XoV04pMtcGjzGM53EklWSlnxrq\/zVNOxI2+mwJgIRaR90Jc1Dty0eAGHS4jwiTYqGxTTgRujtFSEAgdGibcpIZ+pAfswg1HJ\/+DAbHKtgNW2VN6OPKXASVt0Ais6Fx9vuA\/whJQ\/VOdln1lFQteE1krK7N2dFeG4vksB\/K1g1aoJDRpT+Hu8fIDhCAGiPBemQXRECvExsqhUJkCWPILkpMai0Y5tgCY2AIOYwlDhZEbplCFzu99trdmGzrHnW7dVUaLHusTYsYbAid\/Db6p6Lljtejfdmuusn9K5iwnNGtd3xDebgcL2xktzO96LrufgGPipiU9jneJyYOG+QaSbaKz\/f4NPd3E4vBviRgctBi1VoXTlOArvO3uIJcuQY++PNU4iiOeVMy+x10dSx5KlEzG92JSIBF4UQR8b\/snAohdB2HKXL2u8G\/FxsWlOCWmM+d\/xTJY+J1Qvz4nSPg3k5wJTGa6hYNVJ+GCvKJJWOAgDAOvuD883f\/iTJqzpo8s49V7wO28RfZwuISLUo4ZLDG1YOhyHeWgVnogh7j0+RyyJYo1HhLNOervImMXcozB7SM8jzTiveKkAFBQZhRkTC6ymWvtyUej9F09XkFX5sHyIgeiNa7zhBU0DCqVGdRrJC70tqF4Rnfe\/gofSxJulKRQjURhnU53moTU\/yOk2pVGDF99I4Ao5vYriKsCv54Ia8B4fWz\/aJSXs7k0t7U8bIFumU9XnMHEXxScDGYqYROYT9gsBiaBo5crF4JUV1ihsDyzwfmDtaZ8cb0CZU2Jq3PgQb4SM5NVIORb346aqf+n7VpHtnwNCkqmk5OSjIY02l6sKOysulYvYDZ5QycmeCySaOX2qB0fJg1PzGqYtA8WPm37kD6xQGBqU\/15Z9RRkDKXfh0GZqCuu8q\/YOU3etcwOlczmZa0qYdKRnsv6a1b2X8u8CQL7az8olZi0ezDv7FTaYbn8UTr6ywep8yiqQ8Eyi0YKFD8Yo2lfqNgs4y3RLF9n68Up7RDI+4k8Vky\/0HsJ\/zgYDDxXhu+MbDuD1BB6GZX3au6Ey54vBMjWOBSdPPW\/75kz9yri8ckpRBaAOUaPLJewPh3GqQlzQeckT9aK814TcVrenpAazwXnZsW+m6RXFse3kZZaBDUtuLb9TNVnC0kzAYY4dLRFDfToqzkBY0s7rakg4W2sQP\/7q+d1qHtkCadrv6Cv9Tt8O7k8QI51Gjp87FuLhjV\/jqL1om\/31fdToDa\/cKMYqhgStCirelADpTkN+9pRkRHBQxlayHrlmHsxO\/CtmIzScxSmbiFmpdwLOvqqdJXSzAXggGaeMgvuiilxv+ZlWPQj8vEsfYaeFIUgShlwJ5xi6YhPbqjN5EBIjfjq\/1DV3j+1SP2xH1v3w3UBSzkCYHg9aIuoc9HKJTMJcKNBFVuAuS9NzipKHQrNvoRHChUKsBo9YZwiNxx6QI7eBfvKhnKmr8+Ae8zGYzYOCsConZyBT89yxPA+5M9mVTHAMj6yy+4tXOr\/5Lhf6vDRRzO2yAFAcJL7c6lZGjWOqH27bxsezpWF+pj1YVhGrrho\/h5sU1BI7F3Gu+COkRSwPpO7A6Ly9laoXBFg1\/axYjlqzFbO+PeCHxO5NKNmaKZ0ViCTYOMpK3b8ush\/XFZ8ntiO1Nns8Qs8WVNXoe2rkFsTRATIaq1dn1lya7blz1hoC6Ghhuo0kximmQVWAfhbZn5gUnWbqIPOKrnCdnyaYWq2H2rcMYFTkRK1pZNVPp89bxul23nCSTrrmXfVw3v5vEVCLcDdylQJV3VODHZCqq4A16106oPY29NmLuicfsV45ZBjp2rxe83T4pvM9fl+f3Hm1CA6rE62o4NLEVEgy8Eu9wiam3GmtrOtPEaugBtPC\/kSeu6psQBbPmFTxDesqqqVlKWoXWAb+ug41h6Nut5bAhhUQqYvfRDJ6FgNEggO3SOKUi7w1HuguBdD477d1uk3wYgUrAFa7FUfFgkhNdAGzzPzhsW+nVC2oXEgVSfh6UivrfTxuK2AhjKS5VUCVJT4j5acOPU3UNmugYj4oRa+W30qepNTodE6Ye+C7rPbJHLsjMmj5DErNN8o36t3Cp+Q+6Nfg0z5d6O\/eXuxvah3l1ZwK\/dZ4a85FaZuL0OyspB2uY5vlgi8T1sIQNTbFaSEwPtZt1\/LuhPRn\/9z6OvV4k81M3aQMzuKNWxTQzF836gpQRYZfmXXIm4aW7aNPq8iS9D08IMUMvyrqUu8rVTJjENJF7hJcj0e1bGpHllqO\/to4H5O2JaykXU+Y46a6oBe3kw\/s80iILrykl36wyqv7vOmWDibMfOHsX3OK6NTWMp83snnWJQzipFmBHYvFsZbHxzey+i1+Aex6xJv4xkHAt05iBZ+JRpvJ+NRJfs1gNLbHL1TQqEIWP99lIZ+tpHs02zGM6Y603lUiHklrxLpd26D\/33u9mU2y9h1k89a0duesXbIZJuaqUUs+OHCGnxtYqoVTOkdAMOztqZhJTSDfmRBv2+WXAp2jPpTD03Wavnb2gtDlTw+t1D4lZ7QQ6lKyit6Wu7FPhWmjRy8dRDYbjeE5S6q8bL\/AOtWfVZeZElFLJq+QYQKqNAexUc6nnX7ANWk9tM6iX0RWy1OjxmcCysfE7PN8dOffZfXlPOmp1U0hlxYznE3WGfYcAuwigz9W557bhFTdVKXWYZQkmaEmkYRagzSEb\/gV9qHn2+ddnHN0T3YHs90zkE0rDa50wjLkjCbh4N9jAtP35vnh\/yzAPti1aZsVz4gjolMeZ9vO0qmNTjJhQXo5tMHCHfGEsU1GugJVlZPQl8cv14YEfJe9P1\/yF2LbBioEs6kKNUnyg+8ioRqILaspJEwTP19MNVM31BHZaPzUSEpkWcVP5Hf\/BEPkkDnkPDdbeQTNCUM0Pds0Twna2l9Bt+vzpS9ecD6dpVBw8pGukPRLDNYukAKlIKsfJFPI+l2l9NZd+Wpyhafe5LoUmLB5eRO1HhGwL7Tkvu0W3SyPvZneF46xlCuHhkTODXc\/Ph93Te5Il2Dd7EgWMG478XnC4YJw36wL8h81GhcL1StgifryHEN2KZWGRvMbrWFdo10anZq78AmK+\/fmYptPoQ8ldzF3UqDQTLb2b9yG+aZ34tvc2jQYARBjHF0QknUlQtLA\/KgXbRhMKDyxe2onDvOWdtQ3B6MgIbe3NHYRbF2qOK\/JGL8XU\/3YrKk4V4wHqGI\/C8LJfRXPZpMNqZ0KyzF\/RexsvA+dM9yyi7J+lBQUeb\/7I3rQt5eCPgOOfyNA4fSIut6B8AVXrxR1gmJMUr0MQxbBMh2lZHFaILZdrrj7MfCB4onRsEkFUea4Lzf3+VoGudV9UkO93\/g54n3A42qu6RkrZunueqFCuFdE797BK39EBwDROEgAXyXL1w1VOwyklv879xkS2ML5C3jg4iTEqLBTzvcmtTAbKoyvhXxa\/6aefeGnTUoImfCimyVUwMmg10LJfFhnGUTDh98GDwv1uj0X80laFFURIKUtMNlGTCz1fGLC4kGDuC8sIH1KDV86jPvugePK\/BpDLkq\/HirKBwqLkwK1TVtHY+WEJp9o1p4Xbet6oCur2OvPgWVwvh33pl8jSDMpYhPbXwNpXzjf7om72z6o65BeispU2s0lkwCSkZPfrZ30IKrGHavzWF96dgikpWe8q\/qNGCN5oYM6Q5MmOafTEfH5zZG\/ia2iQGsQAeX8NW80TKtC1HbF9vRFPZ9S0mUvty7YnYdaX6RLqdbhiTastafcwyb6+DNfu2zuRD639xX9dGWP0uF2IiGeZ3Dk4W+mtJMfTAzczeunVuIFsZyIXDOz4iMekL6GNcnsLHZ4cBos4LHn3NQVnUd0ACqxzOXND6bYb1TO2RujqFEz7slFDAWPlN26dhDyKbRptcK63hOrxDyCxQeIafGh08Mu\/XYgYWqsIBIrVfjcCCJOfk2gNv0m3MGT9pcWz+rxk8XtUrW2MbVub8XbjgAiq44SIJfk9AbMTEY5Le4wsvWh05AHkJKLYjpa64OoB3SEXRP3O77ws0+T59PuF4mQ3+6dsX7wJiPFl2XTs2D7yC7GP901aolKVgGgxpG4qcjaBpxIhUn+V8+7u\/UBeTAC6KKdn6fENfildmZYHT1GEnoVAMgyacQrH2tkRMMvzm\/qIuuXT6RROM7h1Ami73et6Q0G7ECxJu0JFWo\/O6+UaR8Yev\/MjkyjY4O8MxsXh9G59p7NFc6LiUN3tvXuGBQDOjW961P9algQsjFhODjEABFu5xI56htY4Lvr9CUazWSIr0yBku185fQ+XtFLEVpR8cuL5Kj\/9V7I\/EklFWoVapCUH5pzlIbfZhCMtgyP2WPS26nKYXlIRfQHe0KF6ljbR0gwvj7yPJ6G1MJib43S+HF05KmnP9nejqWe\/5Lt\/FMOtsttUj+guOSU34WMkGCG4JhHU6dfnwgDlfRWa7VhWLOPxOj0Hok5auDhXz+7WZMkxROzn08rbqgpRJaphFEG0heONBl8Bw2baypm\/Nbb7EAq\/IGR2Bbk7p7XRjATIjLkpsfjyqW\/dtGyy1Sz3ATcUkhzSxXuCqXWfGcX9P\/ohbv82G7FsvpPI+q6T8Dy85Z\/dDy7Yc8vB+j1b8GKT3HqpGuBdMYjiluovQB+zqlaDLViZca9NtaD+A4rbDjFdHCsa2BnetSULCXMgNkK9htuePJcLa0fZAdqhoQl9kDcS2PxwD6fAXI2ZGke5JI9wUGHiMk0tm0aPVOy18YCb6CnUx5NoEGmiVc823OHx9xE4Njs0y1h43kfUm\/tPDJEh2kUubQM0YPq8+2a\/Ty57B5q8MBXDn+2I9S0Al+AhRSSsTZ4hr+69gHHfQykt7VvkCugD\/twAo1xDQ+rTYLh++La5mkfoFkjhlQjVRj\/05+l8TRkkW6hAgxzw+YkiRPbJj4r3hSGd1T9STbWMLJ6lcgBAkjdiIYwVwhXqBt4K9FDNsozqpPi+CR4eP7rfdetfOQ7xaFBqrUGMSqLkdUIDmGR5nWfgdmasdZShi\/TlYnC3g0P2psts4D7tUQLuWr04Qcp\/Szc1nvwtcA+FYqydox0FaLi+oG3+O93R16uZowNb5Ad3yaM+6MB0XMOMvnbdUMNkOmifPzne3aKDlENLawOMqxtymrfNBbdscWtxgtguFQ3vu2f5V0IWdhXD00tMLbty9uu8YKo5wmJHzhkUJU7x2iORJSH86wncEtzm0y5QOyVFIi\/6bNmzr2xbtTVYM7rbqQF1E5XdCU2rPcnyDCf6riciPKMx25N9CodsMw11ibohIkCvzxr+SY0cNX47Rp3jdadds724mXYuq4H0+FdBgnPWtzTMf09z24J45Z9mFfejHTzlxfib5KO8YbavNwKX+QBdVhnM5e0M5Bq35\/0ndk\/ySW3jiuHzO7U9oYLLXd52oVDKeoW4R37nqvS8HHgJ89v0b033aLcgic9Q8fTtsBEWQTwFdYsyr38N18m9PzMBozkLGobGD9Zm3ZI+\/ll0zWVZVk6\/O7P8iuSsgvrk53TjFYXhxiGo6yty1eDjtyjNHgfXQ64WDpynpmu9I2Sa9xtHrJKSc6WJGmrje4X+h8xLCWHBljRTeATt3rgDAZ301dZXw96Sk9onKaf\/39k7r+GHd75yjAmIlaSkO4yOK2OHivtJJXVSFjl5iyn3sPLXpuAUn6n3glM7NlNnD3tGGcxQRhj\/quUHspyVmlGNl8wi9eQmUiOO8IIZ15Ot4ryXAq3iemru0i\/KoYMUJOnK1Hy1m9rr8kMy1KnAu6JhvNPWl\/bRHidP8KVJjBSDE\/4ZSM6CQc+HY9dmMGhOAHQPUOkKhmMqTHcGov0my9jw7NecdOOZspyKFzE3SZdKnsNm0s3EMsm5QeLgjwu6b8zBChOThjimpIqVVyHD+qtrjWgHqVNDkRK52Wk3jIWYpd1rrpr1o\/wZ2g69E88eMS0lCUYHzJe+IcH089bpBr0QZLyLVnIQWJXsCVzGeUhKZ5JyLWP7JCUQTs42rNevSn\/qAqwnnPJZoE5WbP4OI9fdX9CFGu1+iRPuWLV9sxizVrbPlLrvRGtlWfUfoChiGLmlSi4zIwdTv0UaWI196Q3TXI\/IJCFYfKP+54oG2GSxxuywawl45XaCvjbJ5rCUQa5\/HPAG7T2G4UWl\/Cz4j+d3ZCCNE82ULhSeWc9yg1sEIXFA5fUqj3kT+WRjriL+V3s\/jImDXn1lhJFMOUDWrYmb8WfeUDI7CQe9Fbb2CnXlERokjzPqy8sv4bHJ\/yaVM5AKfY3n1IaklVZXnXaaH\/+wmfqinPp6TKrozU250Q5nS4gsXaPxxupFsgMmXe2sttv58GTYAkhgkNJ45WsFqUZHXzsru7+ODcM8301r2bZlgKqiVeEIUyV8vmjqrc5algiEB6AOZhPyEQNLOOT30tmCfw4GrmujmeWFLRWGPQT+Y7gpEHoch9Ar76AV5S1e3S7saQrAeIC4jN6iglhfnwuUFdTrI+FNYuiwZ3wGWSW3Hhv5o0jngAIFmL8TVjln1ll6OV\/IxZPHmRXiCC\/iy6dwWeSKxx8MlQwpkbj0lWVQvt2Ukgsvw6oEwv3RXBT8T2HphwCgmqi+mMFBogVwJO39apeMZbI7e37QsPO+3fD+BNZjaCyF2HTUz9cww0RiXoIhHgDBKRYZ+gcQ05FdYVf7b6c9AM4yhIlEBiyR6w4i9WVBBPtjCyboiGf7wi4W65gaJrh3iE+Td0P5tfV1zU+S3w1K9x6\/c9SdP8LmU7Q1mxn+370rAywvlVYNgVFOBoARBsy38kCE5L+NF1f\/A\/gwRUN52z9XUI5BDRkoFS5yGW9pQRs9KSjYOgMtjY1Tqbdt0PLNjRbQFM3Z\/Y\/c3KNnjbL6dAm9kqCGokE2vjbR2lyTU7yZpwZlvspe9GPZTpHBuF9t212fmJgcw+JZhqmZvqDyDxYg6W9bO4c7zQ+aD8aLo1kwddRczG10+D+nedvUeHWPM02D\/2HBSHu7Rc+Xxo1S3J754fWLg81173+iocloXNFvQPgDZdAMLx+F5J7G+Qer8Ygf3ja9SYOJ7atus7CNMjmP5mZOobbcxUuWgfbqiPrVc8tAGnJ9XvVA9p7IiiZzKcfZvOreprtM9ilWtcq9LHb7COcCKhsciwD0ZPdEsm+mALVBQmIYnjyFQwDskSvOj++eIPjrpCy+XnIU0xqOjZcg7rUe48aozLxH9jmMA\/6l0cVmD7nFhscamQqwuNTzpqMgtZp74sIbjUuuflQuc40n7iE74E1mWUvN2ZTuVsTlEADPdlImzpCooveYX2bLPefZAj1Lq49MyYs0JDBe9BrLO5+rIQWSnbxNJHLUXShlqd1Rdp5gWPSDMhT1AdgnZ6wf1ietfp\/IaaFShd+ZvZvW7YlQmjS2mUa8KEX+wH02aST7SZJJZEvGJV8Pdr2\/SsEGBU3rAkyyrxe5smm5wJyyktFf65FL4DUz6bH0xy8ms5SI\/DajBtuwKdZQ+ifStil\/J8kSxFrev4GVhXilL+y\/XKR9eZjZLwNGjQhXYh1R6A7Nn7hAzvP3KiEFAmilu590Ko+N1P0fjCNJNkOOiHX6HuYj6RycA5bpAruZukCOG0LE2OSNmFre+c6cwvfdCrNWhsouSADjY6Yo2y4j8ASvpFDVa5HZf0Yir4beSORTvqYebc9px3um7on3YjmkpEvqhtHtVBcz+4D7YIw7HB2NaXlEy38c9y53c6zjcHcg4fnXsj8L9tgdcjp8Dz8hfa68JkcoHNCaoHKGlkFjCxcr3O6rH672iOcROeJRsbkfz5dcvk2RuXm4d6tA9w8QGI8K9dh\/mGb90RekNHN0BstgIzc6A=","iv":"40db89e1803329949bd9adb9307002e2","s":"923f74dcc217c391"}