As app spending grows, brands must understand platform preferences
Posted By Sarah Ramirez On In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"YT26UqfeypFMYYRh7S1uBD9xQZNsC3xVtNRyVsKg6XOp9qzMIs\/YFiCgHo7n9Zc0mumAbHtXIIqCDkVEJ+rFl8KA8CcqSg9cUMPaW7oDRTbhYImC19QZlc7ChhPwhNClRg5mpRYFk4K3yoZ52YOPlisXFiKtGF+yzAeX8h1sg+pzL8nlKMNHfujdjeNTdIdSMSuWlTwtmysPRuFXt1ffZOPexf7dcuc3ZAqPvkNTICmPeMzKLfXzgUGjacHoIG1AV6Gx6l76GgBqwUcI6ROaDiUV7JJUwwD4WCh81qZ16tdpemdGO6vvaIDVC3BO0HG6xghw2eyvZkQfHGSYXGGV7fabqCCFJk3mw3+3AsBXp677A2zOhwG2OjLmIETZAIhryZ6EMSP6Y7m7hrCeWYPGFs\/Nai7aM9szR\/wRgLGwInKbnrjB7xAJnK7NT2NYCjc99rjGfpk2rMIDVB8FN\/\/xhOAWiUuTWsPb2ly3IHbWpjUcNH2M4aPw4Ivl33J+SEGflO2HGTSu7x9omL\/NQYRlcEwWP4+86845\/I1rVehZH5NuRHONW\/clJSPrhDs91fBpOwXdX8vPDc5B9m9R7DzJEAFVxOt6ONsWVyQcrbT6td8n+OpnK7ZCAUqZeTG+pisHKpdvi2aterqXyE\/IyBF+DhaVI8sLxnrWV6Pho9CBtxZC9kBNRZdqLDOEwOVJzuGOPLJm3sbNKgXhz1OLBjEeAsCbAMYTxcXityZ4sU7vrakXXo0muqnEXS3yFqnK5Vc5w02PdeJy8QKQ+\/g2JKOH9Sgb\/fQh7idPLOvNbIsC48JJbgH3oX7IhX5Wy+iR7y2ChxbMlUAai8rR0RKHOjNTEgdYuUv0BFjCumGci+K1Zw+gK3CiVUkq+4SNAZjOvgvoUjS1e1a4\/fZmkSYGtMEMswjjODuWmzFXPs1xeRjIpN8r3BrjD7ZyDZn1SQat1XikJe45dIE3DHRvQfX+C7kw3VCz7XPBnndFp2Dq48QWsT+78htVRdg6q+3WHJsMqoAQhK7jSeXqgZRUICMiVNw6v7uO5IhSEhpfYqCL7a9BjgIBPTi89Re4bLaw50iVnftHwY4siLL+b\/NuKO9DLzPd5OUynV2t82Mqr1KBt+la8dLUDOTheXdvfKspxsd8wMWPQW0ZN1xRfwAagjQy7JgbyPS1egByFiof71pF2jUCuCITBDC\/y3KlvC\/zh5D+P9t50uuEaX\/mFtxsQWOfSwtj78tMWMA6ORN2EAvofYGpGXQKT28iIZHKcxrVTqPYozK8NZ4tR7XfTbkzQCczPpiXK6lY\/FT\/dJQcHqqdBZA5NvHIn4vq5swOTPJXxlufdpz820mvZ825PGBvPOc+eoLnB0ozpfg9stF3lNwkTmKQixWYCB9UukHdHBFnpUI1Mj2ArLowvrMzfqIvcQJU4LVr3vXA9ETWWVL57PSjLioKxYt0qhAOmEwIRxP4V9NL9nkLr4NXEIVsu0UE0WMbp2QHEH2l1W7cfBUJ86+tWSrBFhDicRhe4gGmqstplEavzUmMHT5ic\/mRa0peRAmnFlnWt+vS371uS9Ap0bJFK+0jy2ldtRJhdMu+FTRfDiP9pmEJP2jJI6xDszt\/+Q\/9sdx5xVMDnFvIBe5K08o66gLKru7ivd5zO24lZktoFD7I6araToaJBgFyYP8l6D+JOdeBF2jKnhPCe7bSMhUyFx8gOOQTxnKJIB74JQvrG\/P4i5+ztIBAmRu3Utd23H1SaUseNTyCK8UgUqW6apjFYuVzEAiMVrEh5NwRfMiIAC4Geo3b04IXu\/rHQpb9HmT46VFSn4E7Da2T35XehDcgsVhUHLhCp+rvT12AIy8487BckHuzC3DsAsvyP+olHARpYNJ0nZh17I5RdpFK0W14RgIe+5FX+puG7uJiguC6sYH+hK726RWJ3Cv0sVP3qH8fB3XauYOhSMkDGYyIYcrHKWYzTAF92bFFHeYl3E1WlpUdar862WZKW92qDsolIkqOIlHsG3lu+OC+N+0xJ9fIuAxHjpjErP3SvYMOPHPHhgEfej9elUvcPfemCsLx3nyNdG1J9LXS1idEEFkXZTBS16VnM4oZM8eI+LEW8GAHrX9tw8Dc8KZpWtC4jInrLK0\/W\/yIqPrMNtoW8K8dhGkJL\/pN95D9dFdBeLp6EuPrZwXv3BInC8T0rfFElDQfM0QgA\/TKU45wbAJHPtY3fOEAbJhKFccqxvEhzfLcAR4s0Z2qlwrhPQmVFFJKYZt8SFK1RT8WTkQRJFCtI7KZvlZ\/ASVL+ghLQazg57AOQPVb0QcEzyhWr9sMYYiI7t7OMUU9QKQXZfp\/E9S3y3zv6EnSI4nLZMHPUjr30n\/Udv8P7UEO0EAEq2vah0NF8rFN5OcVg9dGEP6s\/XHhQonYMxnjAnRrzNWiymUAEz3DADIrWrb16SSpSgl1SgB5F+Vxw80nfeIcHNybh6l0JpVRXlhlZkIDAR9wGQdOG6bvsiFgDa1oBrqXAbprflVomgqMbels4bSSBe7o+xTCJ+qr8NzdVmKTfXzv4uEDjeQ0ZWdQx9SpBgDN00YgmSITw73Wu8muQZUOQ3hnwj1TZN56jhR9FAUNvyApB+V6AOjKhRcc3m28ro1PQFBPsAcLR71iqW2Hrcfn+SOpu2FvlMHUDeyY9pDujdkxk6gQzX4IZfm9NHyMOUhuZ8gN8daQtrID2+k0enHqPr1XPra8DrcdpE4hx2QbOylZM3+dlH62\/VR+Xl4CGy7QwT1yUobRmYTSQ2a52xIPMNhcvIZw\/ZZVzVjo3TIZ6KIGo+Lt0rhq54ML7dluy0OzyMjAwWpZ48SLd3nq4bfb6uT+peLD6ekmW3PdGcM81Yt1MtHFmd8eT59adKolrleq\/04HAoocQo++pQoqEMtAPOUdYUBSQy\/lIUFG1iGIovgIhNSEZEI4rDTkFybhMBit\/pxDHPM+Ic9utQcNf+AnXL6YHsLaoZxjdx\/1+ndg+kGjl0YPTxgLuVH9ha9JDVvCQGD1o3AjNU1myT9CvWB0ia8uXN5QUCpxMr+NBjvMrbfiYRCbpk+\/zHJqMlSocBH3ZOmIy2ImCL9dBB9O5\/JuODtWfo4bvpln8WLCMfRFY1bYx08XKbuDvGC\/4IOUNSXZGyRzwj2CBX4Fk0XlppvyJnFs8bgplP9jArfBiR6GMt2euogSEaISHKSkrqvYilr9eI8KfjKSzieUvkADtmQhRIsPvf6PFzkNjA2H7DqMlsP7Jr1tVmtzZU+Z2pbTbQvPZOkdMLEgRORNGOD+XxpulwQjQMOHrsYke31c42kI10yY3bvPS2QIX3sNUBHpxcXXsW5DhesGfRIzr+AT+K5RerR+JR4qNmgsKsRY9cJg3XVYAQF8kIIyQf\/vtlNYBqoFYolgN3TeOE3\/\/SkhQmSzy2B7Cft52ECfKPtlNzpEusO+1gwHtQp\/JR+1\/D839Z25Gj4M5EtNnJhtsTvPSUN0nFT9mHgabtjhgLlosMSvwbofEnxYHCT424Dezjjn0bdtgIYqkDoUWxH9TegeWCUrpHgoe8UGMaEMdu47Mkgo3wZFQJrJVE2H2Divbp7pRlqFOjLdEFFj9r00wi\/mjaD3BciVkqWh2VsxmY1KZ5GFCih94pkHRNN0eCbaAN4jwWY97fyQuIqMly4DpzfOcRI5rXdHEhjSOwxCExhpR6mEQzHNbr3mJY3GyYMuZu7ZvTw2roxsFSbENH0KtHmPGuucRS8yxRiW8CR7XjwaH6cS6NuDf+uInmouXH+SiM9f2aLb6Er5NBU6f6WL86+2tJGKyeHHl+e\/BQuLMo9k+8poNviM4bqTcUDIeHxMWQ9JLwOY0p8MSSipp46bjkty0M9eqszZiIrZRxsbXn5gLgFi81Cl0QD1F7CwVPpZXxKOl1T7g9NnzLmaecKUZQ4qKjbyEQlh+MLE6RH73HKuQa+Rg57jlXzgHHp2xRz+q0OideiBNFXb5WCOVjH9RbQLmUJ3CAI4UcBTW5yX8sZEW0Umh6t\/afzT5+L8I5Adp2u8\/rV8h5ll4oShyDkrvervQJiG5JmBP\/z3u21q6vC2zb+SVGGgr\/mp2LRNLKPiThGlSx5qaQivvt2z56us2d1B4kO2V6Z292fFgZ+QZPpN7U5t9Pn9+8WVWpn5EjymDPzsLv\/xhggj+pQNncbEQIK3xnppG1ex844pJzDEfcOvczDcjU6ln90cjaPaCAEoMwS2oBcm14YiYDUrOVDUxtZOna5ZcdQOMWytqamY3gChek0bOAPsxe1kotoZEvi8F6tTejDcgTHWxu7eNoDot1EUHN4z4DsaCF1ffMs\/jOa79L4HyfaQ70oWK6q5YuPj0a2oIMJIZzJcpbd+lOXafhyOEIVb1+\/7skOUsm21K2Feiy8Fi3vCBW+zeU9hvz5+tWV3TGibml7G8\/3A5wkZyPQ3sTsi0uw53t8doNnlPmNAiPuZvHDLWDK9F9eUxa5oXFqAzc3VeYUCym7fP4E2+aNfxB82XvDxhCiW9wPJqh9087LCWZl3uHFYJPLmd8XBe8j50ot55PLfHBnArUeP\/+gps4w19q9rq9mzxCHhM4kqwiqXrQ65hOc4gT+ZNXku9lSm+fWDAPkS6WIrFgNwN1Ft7vzENwNfxxktW4FMSG7MjvT+2UCaSBzCZ5TKfhg1tobq9Yt9+N6Ta26UqYWgdpWfThHPeFDdqIuJGaTAmNQoAczXY3jHvOYDrRBxNx5Z6fM+X1TagvaYIHJaAtZJcjxKgTXCDdKl6VF20OcI8aMPsjg5BZFNeqbBkkbqCyjJAVBstFlTeLdz46Fq1Gwm+TSdfJOpTjVpGlzGA9GWSdLAn7S3SP3X1dkilAz+IgrSUcdzAGA2OPzj1j4CSy3km0GO1PFK8QMEseR55UcykaoKPrNE\/oYw0cySuJM\/zzfFAfGS7ICt\/quurWOHdvT0gyLgtaYP0HfszLDxNXWRy93ZmVyH\/oDcWGFUkK26BggfjwdGNAIlzRNyDy5sZ+xHWAiuIXG6TbVRjqqdR6uiBY5LET0Os5o5FnJo46gyICcq2O7AzsJv3HWOKlSV1BgLtIUji16kNzg81RRZVLB49\/cEkyPZVT5MIq4EOLdeePw34dg\/KUpFdaMchMxROqKCmBZdUUWgXZbDGXrDRLCye31xBBqQQp7LI0iPrC4WLKsT0B3jIPThK6qKoItbTrIA9+g5RGaEOHQokOGB7lFjVh9Ce9U9bftGIwFTbw8F79NLOdPibixOJFIBlRWZlEEHVVuK4I3+rzAKm3VdSwriO\/3fmDQ9SSrYgeKxrWynQxgPkZj\/D6QUOKvBIgq5L8CpTO4y48mUTqVkJi7AafdArdyuRRl+\/F94AXs3RrgTI1OoMjrcPowJVsVm3j25+Sg20ZqCU3gtxvlbmGlRRUcNzyqMl5nfDOfSmLjLX3sXBgRLaO6rWyRRVi2b8E6VcoIM8Qk57I0Om1z\/tS\/biVfN+\/\/iloBh3eqWEsiwMRKMRXiYYLj13TGlrsK8Dvvn5lrp7xli5JnLdNX3TqUlFLgwKexmls5rmJYvXOUMNrwu3okJAJQ+rce8y5j+bjh5TEl0w10w0KmoefSgDg9fDx3eASf7d2zga5gq0GSRG3tW4mWMz1j4krSEe\/TpdvLkcTqCCW9R0QF64l8YDvJ8asTvU00B\/iFMvpy786Oq88l+m+sdUZk0ylqB256A7CZVyYybhRfc7XydzznWxKRIOkp1cZSeO7+6eGQl6Z3Ote5Z5bzeDZ+o7NiVCfkVRigF3IP4kmwoP8SPyJ\/JcIxiY82AFG676NrQ8c8PjY4deCDmHYO\/0LbDx3vRzAgTCq5it4c3qyioD7LUE\/BHZjMw68RYnd5TF5I1BJsPkG1a1DtD1I0QiGXpKywtOn6tDx9qqEFXPnIYuQMfEmFAu56nJBBmtcBgMmFEiQGPAaQ7jjbXyHZukU0Sdoyb1JdPvDG2X0KMJ\/W744evidOlKZA1AZRD5gOjLzgeEkA3Wm2\/KjXZ3lo7dCwspwyYEDTeyM3KgofAAfDzxRuXr5Cc0GpcOgBaYld4HQUCv5Yh8HJnV\/ty0+wSkGXcHqbOW0cupZDnKMZ0zfDRRxgzeyAbxQmLkSb1JdrllHqScqg3l98aako6\/l4b+W9b58ZGuSvh49bFrLHmcTaLBugsq\/MC6zzGQz6bHZ\/U\/V8Se4vxaratbIL9Qlm3+4+X3GnXOjagwaiavF6SrI1ecH\/QxnhF5Q2YhsVVcKbzJKrCOqSmuSF5KUl4HvKGkfDecLpPxgTomDayJqFrmo74pISShD6NQotkwFnVRaUawZV6K8jkBdwkKx42qBvd8EAbbCu2jtvQhUrlfAt4nHKjWIMA3QKzQquoFj80f5psbmvBGeGZiVG6Zo+w1gep5DQcXX137yrZ0wux9+cxjYdfPUAsIebVo3TijEGvMHbuEOqdvLIEL\/yDkka\/lyqhrHykaej9bRgzc3cIQIKvMUpvjDY26ITs0eCTHDV+Ri2tL1OPuRGHE1TIq1seoseERJnNHT87rW8MTQaADMlhJnZ6btakXF27PAQSxSiXOHfaypEHtYMkV5XLtE9v9pvS940c6rhMYHsJUSzy632G+J+V5gRpJrtZuzxW7MjnXRmpkh4HyDoP4Qsh9pD16C3AxzJkC4Op9K3745WHrx\/nl18n\/zzi9tWkvVvnG4t\/i+hKbyTR+jECAu3oSU0O7Q8rwhgSibmgwB\/uzEstqRRtuBn13sYPenpEIt5lmy87X6vlwmyO8PDMomAMgS6uGIC1WMMrAFy2hI6SSGayDQjs9mRRcDFcEQ6hs2ZozCBDHux8Ao2OMyWlmNmiZ28t400qGR4n6oY\/y\/Yc1D3\/ehikC1bmL9IiLWe9smTl7cLWUiwFSJhYzhDS5EKalqyI7GVZAxRcRdfwt4UuodoZyDG7E71\/VSGW8i89DsVa0dt8EU8bznmh\/hTlrFmli7Xh+B3\/swiuU+gY22b3c1FsgZ+TlZkdTfMQWkBw3etPojHoIdI31hMpQnwODJZmaudVQQMGfwfVJW1Zwp+LgVCM4Mnn78X762z2QS7QQ6ABus8qrwnQXHZhX6kTzw63\/7a1gfSkbRo2w1Fpe41lgxAF3tVEzWElXoS2uvg9iV9WxtQHFeIrALzLkx8kN41p2YKUdIHlO\/Nxl4hfsqK0fnJFLIXiWQiD0NOiKqbAgGxFKp+lVJB\/yrc\/1WZiR1IyRgdF2drxDOiPPezfc6vY24dWovu1LlUakfTLjVWWagnBOX2EOS\/ziKbjQXpm\/8d6nxHEuxiGJEhhXP2lNR+vSe+9tm5oxEj7BpgpR\/WftgXiujW4fWENV3wLJQQ\/jx\/SRn9zD6odZ0FPcNKYRNHBWkgbreLyJ2gX4f\/3zCr3qmxK41ykj9OSBpEBR\/+KDlS6N8nG0Fg1IRebSmfb2JebGIxo6h6nWxuTX8WW3b4QDBIdav+DwAZ+xsxrVesVj7lEMDA\/rwPRh3WTSwyG0Oz31ga07X\/tTleFg6VKjCu7r2kCHJluHV\/Map6vWDb6q\/cUkB2nljEq01cPmJJZ6cfelcaamR78jYx93G3mqTPk4RodDHRmZkTTkVo\/+w2yoP3TdAGV4y4+bbcejd3wEQpcQlO4huCsoYHIMneirBXC\/z6fyrU3jjVNPXxRjdFLa3eqaDrTh\/OpxizEZysMXKBUNWuio4SihK4m37PKRCy+J2yjK6XGN74WqCzWz4s84iTtTtkkUuDTNAapoobTckDieeAN7xmpEOlkZz5332N6\/+RrU\/TqDwrWqLE6okVutV+J9tEH9Y7tKNax3WEuN9eNrwDTAh2Ew4Rf+bETnutFKYL0A45yOxp5ty7+VauJAJ1prE6hbWRhqfPBdeZYtv0FnDdpzudeTTVsviXy+n0dfrZi3mdndGOSdrgkeW4XJxfdrhCAA7lNP7pf247PCjo74Wj2upGBxksT4W4CrVNN6ZAEB08gafwxO1eYj6c909duz\/LwQMfUEShsom22Oy3W\/XxQ+Bi\/E0RNdr4wqLtbZ\/zEdBgs9fHj9GCACPapMTyioMt7yZAvc8gpfAogHwtCOb\/ii2EDTOXMcCC1Th7ic3XUvj\/OzFCCHkeRrgTOXfx15bb6NnBmbflZqYvMtPVm4YCwdRq3ZBle\/77V7CL1YzB5S6ewDqlphGU0avGOx5BVl1t+\/v5LJG2jCNfUfY9Ai5HHpFcAXQx8VpzLANeXLWrHiRLECckD7Gl8zVTG6bjxtc\/E4KZSsxl2VQCqbtlTvuwSO+V9zpTMj2y4\/An1Xvwagi7SWtb4TEcD+D7yMQocD+xrlp6399iZ\/Zzlq\/t0FHbRFV6A1QuSpDQLgwbiZqrU7PqACEomQMDm8OE=","iv":"b5287516648c63e088dac0d54e7eb091","s":"28f12cdbaf03ad47"}
