As app spending grows, brands must understand platform preferences
Posted By Sarah Ramirez On In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"32f73f8291c74adb6437952b7bedc111","s":"d85a2206b8ee2c3c"}
