As app spending grows, brands must understand platform preferences
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"3e09c64d43fb71bc10c09b3196db479d","s":"8ed34d8123304d74"}
