As app spending grows, brands must understand platform preferences
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"5d0008628302d7869117ebd02da0063d","s":"c8eb97e8456be153"}
