As app spending grows, brands must understand platform preferences
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"b6596fd8fea5751d66873f90c77703b4","s":"0c45bb6c5467f028"}
