As app spending grows, brands must understand platform preferences
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"9276e9e6e153e0fe9c10eb6c324ccdd9","s":"f98e226aedc068b7"}
