As app spending grows, brands must understand platform preferences
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"4a00043688954b65ef625f78b2175305","s":"bb12a6e80368a1bc"}