As app spending grows, brands must understand platform preferences
Posted By Sarah Ramirez On In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"f87056268c22db59de283742345e56f8","s":"bb0094e64042a54c"}