As app spending grows, brands must understand platform preferences
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"4e6bd7c6c751ead7099eba7460f44df7","s":"454cbd71f6076022"}
