As app spending grows, brands must understand platform preferences
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"739644475beef799bddc669dd6308fe5","s":"3558bb87a3e90b18"}
