As app spending grows, brands must understand platform preferences
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"601ed3dbf25302cad11a709fef56ae4a","s":"58aaca236ea0c5ef"}
