As app spending grows, brands must understand platform preferences
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"ca58beaa14ed1c916887e155ca49da07","s":"0886482d4bed0165"}
