As app spending grows, brands must understand platform preferences
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"66d5927067ad152d0751aa9da03b0ce2","s":"dc033e7926e52129"}