As app spending grows, brands must understand platform preferences
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"9fc1159f706ecd60d9b92b744a2dcb1c","s":"06bb202135d61398"}
