Estée Lauder exec discloses four principles of building a luxury strategy
Posted By Rachel Lamb On In Advertising,Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,News | No Comments{"ct":"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","iv":"f6cffcb1e33cd3cd2557ac8290227e8e","s":"b1374e9a0093b33b"}