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Estée Lauder exec discloses four principles of building a luxury strategy

Posted ByRachel LambOn In Advertising,Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,News | No Comments

 

By Rachel Lamb

PALM BEACH, FL – Storytelling, global relevance, distribution practices and the new word-of-mouth extension are how brands can successfully create a luxury strategy, according to the president of specialty brands at Estée Lauder.