Estée Lauder exec discloses four principles of building a luxury strategy
Posted ByRachel LambOn In Advertising,Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,News | No Comments{"ct":"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","iv":"ccdb91bd80ff60135d4fbbff02f167b8","s":"e16c8dcca59da483"}