Estée Lauder exec discloses four principles of building a luxury strategy
Posted ByRachel LambOn In Advertising,Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,News | No Comments{"ct":"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","iv":"7760c134a72b3133e6a0068fbc4d6e69","s":"0ed98895df129990"}