Estée Lauder exec discloses four principles of building a luxury strategy
Posted ByRachel LambOn In Advertising,Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,News | No Comments{"ct":"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","iv":"22073bda649b2eea4c3f21d154037232","s":"8ce90bd35621471e"}