- Luxury Daily - https://www.luxurydaily.com -

Ethical transparency relies on brand storytelling, education and humanity

Image courtesy of SH Group's f 1 Hotels Image courtesy of SH Group's f 1 Hotels

 

NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.