Events crucial at defining brand community: Neuehouse founding partner
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"02c38f7f0b11867dc26442f6601d3928","s":"3212f28be31723fa"}