Events crucial at defining brand community: Neuehouse founding partner
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"8219882fd8bcd266ad6915f89c0512ce","s":"56ae03857bbc295d"}