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Evolution of print media – Luxury Memo special report

Print media has evolved from page to screens. Image credit: Net-A-Porter's Porter magazine, photo by @PhoebeSoup


Print media has sustained itself as the go-to marketing method to appeal to affluent consumers by leveraging high-quality advertisements and playing to the senses. But a digital takeover of media consumption, entertainment and shopping has forced publishers of print titles to reevaluate their long-established strategies.