Experience is the new bling: How to build a modern luxury brand
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"bd5213e6ac60f047a3fc7668eff29dda","s":"a22afa7dcd84e637"}
