Experience is the new bling: How to build a modern luxury brand
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a1005674f182894579dbb7d20ec7ab24","s":"b317df98cb95feaf"}