Experience key as mobile moves to center of planning and strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b030b381fa7008d2d657e8496ea9e94a","s":"f00f90876b52cf44"}
Facebook: The medium is the messenger