Facebook: The medium is the messenger
Experience key as mobile moves to center of planning and strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2b9ed7fd30886c89ccfcd83be688d191","s":"ce241b6a00928b35"}