Experiential marketing should go beyond selling
Posted BySarah JonesOn In Automotive,Featured,Food and beverage,Home furnishings,Industry sectors,Marketing,Multichannel,News | No 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","iv":"2211e25e746f221731e7920e5d4e9c3d","s":"6dba7ce2dac3dc28"}