Expert content lifts purchase intent more than branded user-generated media
Posted ByJoe McCarthyOn In Apparel and accessories,Automotive,Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Research,Retail,Travel and hospitality | No Comments{"ct":"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","iv":"5a9917b27e477cdda6d489620376f4b6","s":"0cc87159a0bb37f5"}
