Expert content lifts purchase intent more than branded user-generated media
Posted ByJoe McCarthyOn In Apparel and accessories,Automotive,Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Research,Retail,Travel and hospitality | No 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","iv":"bfc1499a35a02201fc929f0ff4caee70","s":"72c1ff7c1077d533"}