Expert content lifts purchase intent more than branded user-generated media
Posted ByJoe McCarthyOn In Apparel and accessories,Automotive,Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Research,Retail,Travel and hospitality | No Comments{"ct":"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","iv":"5b02733ac7a7a0efc2b0779139fb2db9","s":"108fd7071724f938"}
