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Eyeing Europe expansion, FAO Schwarz toy boutique opens in London’s Selfridges

Selfridges debuts Europe’s FAO Schwarz flagship destination at its London Oxford Street store. Photo and copyright: Matt Writtle. Image credit: Selfridges Selfridges debuts Europe’s FAO Schwarz flagship destination at its London Oxford Street store. Photo and copyright: Matt Writtle. Image credit: Selfridges

 

Department store chain Selfridges will open Europe’s first FAO Schwarz flagship store in London, adding to the stores in Beijing and New York as the toy seller revives under new ownership.