The launch of Facebook's Canvas ad platform opens up a wealth of new capabilities for marketers, but the winners will need to share interactive, innovative ads that tap consumer insights.
Facebook Canvas’ success depends on unique content paired with data
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"9c08864cc7aa471d3cbc162501512921","s":"236805532f793b58"}