The new Facebook company logo is upper case to distinguish its from the lower-case logo of its Facebook app. Image credit: Facebook
Facebook CMO on logic behind new company brand
Posted By Staff reports On In Featured,Industry sectors,Marketing,Media/Publishing | No Comments
The new Facebook company logo is upper case to distinguish its from the lower-case logo of its Facebook app. Image credit: Facebook
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","iv":"e52be5720c7570da05a7ad7b434917c4","s":"57cbee147daa0804"}