The new Facebook company logo is upper case to distinguish its from the lower-case logo of its Facebook app. Image credit: Facebook
Facebook CMO on logic behind new company brand
Posted By Staff reports On In Featured,Industry sectors,Marketing,Media/publishing | No 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","iv":"077f7d490e7791a5d1a01ce5b0bfffb7","s":"ff983148c7d756b5"}