The new Facebook company logo is upper case to distinguish its from the lower-case logo of its Facebook app. Image credit: Facebook Facebook CMO on logic behind new company brand
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The new Facebook company logo is upper case to distinguish its from the lower-case logo of its Facebook app. Image credit: Facebook 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","iv":"33e9795f1fde489e73d36453466941f5","s":"b397df0965167029"}