The new Facebook company logo is upper case to distinguish its from the lower-case logo of its Facebook app. Image credit: Facebook Facebook CMO on logic behind new company brand
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Media/Publishing | No Comments
The new Facebook company logo is upper case to distinguish its from the lower-case logo of its Facebook app. Image credit: Facebook 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","iv":"89b4f396feb2e2704a26a2ff29d1ee7c","s":"6cbb8acdbf8d7d0e"}