The new Facebook company logo is upper case to distinguish its from the lower-case logo of its Facebook app. Image credit: Facebook
Facebook CMO on logic behind new company brand
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Media/publishing | No 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","iv":"bc18aa00c60ac4ae661e9c8d227de7d3","s":"b4114803e98454cb"}