The new Facebook company logo is upper case to distinguish its from the lower-case logo of its Facebook app. Image credit: Facebook Facebook CMO on logic behind new company brand
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The new Facebook company logo is upper case to distinguish its from the lower-case logo of its Facebook app. Image credit: Facebook 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","iv":"f1c20d24727ac8bbdb61193a500f532c","s":"70d49f2b7759bbcc"}