The new Facebook company logo is upper case to distinguish its from the lower-case logo of its Facebook app. Image credit: Facebook Facebook CMO on logic behind new company brand
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The new Facebook company logo is upper case to distinguish its from the lower-case logo of its Facebook app. Image credit: Facebook 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","iv":"2b64b9d38b5c7874c85922a69b38351d","s":"1b8f6f362857d528"}