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Familiarizing consumers with driverless vehicles is key: Audi exec

Posted ByBrielle JaekelOn In Automotive,Featured,Industry sectors,Multichannel,News | No Comments
Still from Audi's The Comeback Still from Audi's The Comeback

 

By Brielle Jaekel

NEW YORK – While autonomous driving is making its way onto the roadway, an Audi executive explained at ad:tech New York 2016 the importance of educating the consumer on these technologies to combat fear.