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Fashion celebrates the Year of the Snake

Posted ByZach JamesOn In Advertising,Apparel and accessories,Featured,Industry sectors,Marketing,News | No Comments
The industry’s promotional activity for the Chinese New Year is lesser than in recent years. Image credit: Burberry/Walter Pfeiffer The industry’s promotional activity for the Chinese New Year is lesser than in recent years. Image credit: Burberry/Walter Pfeiffer

 

By Zach James

Prestige labels are ringing in the Lunar New Year with a series of campaigns, capsules and in-store activations.