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Honing in on sustainability, fashion shoppers’ attitude-behavior gap is narrowing: Bain

Photo of 100pc recycled fabric tag from Bain & Co. report Bain & Co. has released a new report examining shifts in consumer behavior as it relates to sustainability and fashion. Image credit: Bain & Co./Getty Images


Consumer stances toward sustainable practices are increasingly aligning with their purchasing patterns, according to a new report from Bain & Company.