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Ravaged fashion business will need a root-and-branch makeover

Sergio Rossi's latest campaign supports COVID-19 relief efforts. Image credit: Sergio Rossi Sergio Rossi's latest campaign supports COVID-19 relief efforts. Image credit: Sergio Rossi

 

As COVID-19 shuts down stores and keeps consumers indoors, the fashion industry is struggling to understand how to keep afloat in the current climate.