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Fashion labels should seek greater exposure on retailers’ social channels: L2

Posted BySarah JonesOn In Apparel and accessories,Featured,Industry sectors,Mobile,News,Retail | No Comments
Image courtesy of Saks Fifth Avenue; Saks is most likely to mention brands in its posts Image courtesy of Saks Fifth Avenue; Saks is most likely to mention brands in its posts

 

By Sarah Jones

Retailers and the fashion brands they carry are missing out on a key opportunity to collaborate on social media, according to a report from L2.