Innovation in fashion ads should not stray from brand DNA
Posted By Erin Shea On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"bd716645f22d6541cf8845fc5f001783","s":"656ae7a8fa91b65d"}
