Innovation in fashion ads should not stray from brand DNA
Posted By Erin Shea On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"6bbf8e3451d440e4ab7e2c888f73b551","s":"db9f62f5f28aa412"}