Innovation in fashion ads should not stray from brand DNA
Posted By Erin Shea On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"cf1994360cd111653bc447972706bd2c","s":"8b3e715ff09ad1bf"}