Innovation in fashion ads should not stray from brand DNA
Posted ByErin SheaOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"3457d798811423d7e34735d59b310ab9","s":"df374b363738858c"}
