Innovation in fashion ads should not stray from brand DNA
Posted ByErin SheaOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"e76ac8ce9bc9ad9a049ffa6e125db706","s":"f60f9d9574ec706e"}
