Innovation in fashion ads should not stray from brand DNA
Posted ByErin SheaOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"1a610c741c8cb5b2f9aaffe73bf349ba","s":"28654e0cebd00e2b"}
