Innovation in fashion ads should not stray from brand DNA
Posted ByErin SheaOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"810b817cd3265ec12db433b8a708f757","s":"8cdd6215d8362ec8"}
