Innovation in fashion ads should not stray from brand DNA
Posted ByErin SheaOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"7e0a009b2fa3335f1a73a49dfe0d232d","s":"10b80adf0bc14209"}