Innovation in fashion ads should not stray from brand DNA
Posted ByErin SheaOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"0e2d562697e6264308ae092fcbce0d99","s":"aed3f2f55e999744"}
