Innovation in fashion ads should not stray from brand DNA
Posted ByErin SheaOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"966d3e988f6c50c4cafa1d50f18b8fdf","s":"bc3195f883be1929"}
